With the Cannes Lions International Festival of Creativity 2018 just about a month away, Campaign India returns with its 'Cannes Contender' series.
The premise is:
How much time really does a Cannes juror get to understand a case or piece of work s/he hasn't come across before?
Too little. It's up to us to help them get acquainted with the good work prior. We present here entries from Indian/South Asian agencies that their creators believe will be in contention for Lions at the 2018 International Festival of Creativity, Cannes.
FCB India has three such entries.
1.Sindoor Khela - The Times of India
The Times of India’s campaign- #NoConditionsApply was launched during Durga Pooja in September 2017, extending TOI’s #NoConditionApply to call for inclusive celebrations and celebrating tradition without division.
2.Fearless Kota - Horlicks
The film brings to fore the need of Emotional Nutrition. Set in the coaching hub- Kota, the film drives home the message that ‘Emotional Nutrition’ is just as important as ‘biological nutrition’ which is provided by ‘nutrition experts’ —mothers.
Amul 90% Dark - Amul
Using 90% Dark, a campaign was created opening doors to a world of intrigue and mystique, seducing people to be a part of it. A world of literally 90% dark rooms, penetrated by sharp light coming through a missing tile of chocolate (that's eaten?).
The director and COO, Red FM and Magic FM, embarks on a nostalgic journey, delving into the remarkable legacy of the late Sayani, illuminating how he epitomised radio excellence and fostered a sense of unity among listeners, transcending barriers with the universal language of music
However, the digital customer experience report underscores the prevailing importance of human interaction over various facets such as decision-making, customer support, and handling returns or cancellations