Campaign India Team
May 13, 2018

Cannes Contenders 2018: FCB India

Believe your entry deserves a Lion? Send us the work and the case

Cannes Contenders 2018: FCB India
With the Cannes Lions International Festival of Creativity 2018 just about a month away, Campaign India returns with its 'Cannes Contender' series.
 
The premise is:
 
How much time really does a Cannes juror get to understand a case or piece of work s/he hasn't come across before?
 
Too little. It's up to us to help them get acquainted with the good work prior. We present here entries from Indian/South Asian agencies that their creators believe will be in contention for Lions at the 2018 International Festival of Creativity, Cannes.  
 
FCB India has three such entries.
 
1. Sindoor Khela - The Times of India

The Times of India’s campaign- #NoConditionsApply was launched during Durga Pooja in September 2017, extending TOI’s #NoConditionApply to call for inclusive celebrations and celebrating tradition without division.

2. Fearless Kota - Horlicks
 
The film brings to fore the need of Emotional Nutrition. Set in the coaching hub- Kota, the film drives home the message that ‘Emotional Nutrition’ is just as important as ‘biological nutrition’ which is provided by ‘nutrition experts’ —mothers.

Amul 90% Dark - Amul

Using 90% Dark, a campaign was created opening doors to a world of intrigue and mystique, seducing people to be a part of it. A world of literally 90% dark rooms, penetrated by sharp light coming through a missing tile of chocolate (that's eaten?).
 
Source:
Campaign India

Related Articles

Just Published

Premium
Christian Juhl to succeed Kelly Clark as Group M's global CEO
Premium
6 hours ago

Christian Juhl to succeed Kelly Clark as Group M's ...

Juhl takes over world's biggest ad buyer on 1 October.

Premium
Sony Max celebrates the spirit of Hindi movie fans with Gullu Gulati
Premium
8 hours ago

Sony Max celebrates the spirit of Hindi movie fans ...

Watch the film conceptualised by DDB Mudra here

Premium
Ogilvy global crisis brings India political links into focus
Premium
12 hours ago

Ogilvy global crisis brings India political links ...

Ogilvy's global CEO, John Seifert uses India as a case in point during an internal discussion with employees on the US Customs and Border Protection crisis

Premium
Jeep showcases its Trailhawk as a beautiful beast
Premium
12 hours ago

Jeep showcases its Trailhawk as a beautiful beast

Watch the film conceptualised by Leo Burnett India here