With the Cannes Lions International Festival of Creativity 2018 just about a month away, Campaign India returns with its 'Cannes Contender' series.
The premise is:
How much time really does a Cannes juror get to understand a case or piece of work s/he hasn't come across before?
Too little. It's up to us to help them get acquainted with the good work prior. We present here entries from Indian/South Asian agencies that their creators believe will be in contention for Lions at the 2018 International Festival of Creativity, Cannes.
FCB India has three such entries.
1.Sindoor Khela - The Times of India
The Times of India’s campaign- #NoConditionsApply was launched during Durga Pooja in September 2017, extending TOI’s #NoConditionApply to call for inclusive celebrations and celebrating tradition without division.
2.Fearless Kota - Horlicks
The film brings to fore the need of Emotional Nutrition. Set in the coaching hub- Kota, the film drives home the message that ‘Emotional Nutrition’ is just as important as ‘biological nutrition’ which is provided by ‘nutrition experts’ —mothers.
Amul 90% Dark - Amul
Using 90% Dark, a campaign was created opening doors to a world of intrigue and mystique, seducing people to be a part of it. A world of literally 90% dark rooms, penetrated by sharp light coming through a missing tile of chocolate (that's eaten?).