Campaign India Team
Jun 18, 2013

Cannes 2013: Wieden+Kennedy Amsterdam's work for Heineken wins Creative Effectiveness Grand Prix

McCann Melbourne won two (Direct and PR) Grand Prix awards for 'Dumb ways to die' for Metro Trains, while Ogilvy Brasil won a Promo & Activation Grand Prix

Cannes 2013: Wieden+Kennedy Amsterdam's work for Heineken wins Creative Effectiveness Grand Prix

The Creative Effectiveness Grand Prix was won by Wieden+Kennedy Amsterdam's work for Heineken titled 'Heineken's Legendary Journey: Justifying a premium the world over'.

View the video here:

This year, six other entries won a Creative Effectiveness Lion.

The winners were:

  • ‘From Crying To Buying: How John Lewis Harnessed The Selling Power Of Emotion’ for John Lewis entered by Adam&Eve DDB London and Manning Gottlieb OMD London
  • 'Believe' by DDB Group New Zealand Auckland for Lion Nathan
  • 'Australia's Largest Risk Mitigator' for Insurance Australia Group by Whybin \ TBWA Sydney
  • British Heart Foundation's 'Hard, Fast and Effective' entry by Grey London
  • 'Small Business gets an official day' for American Express Open by  Digitas/Crispin Porter + Bogusky New York and Digitas New York
  • Ogilvy & Mather Sydney's 'Share a Coke' campaign for Coca-Cola South Pacific

Grand Prix

'Dumb ways to Die' for Metro Trains in Australia by McCann Melbourne won two Grand Prix Lions at this year's festival. The entry won a Grand Prix in the PR and Direct Lions competitions. View the video here:

'Immortal Fans' by Ogilvy Brasil Sao Paulo for Sport Club Recife won a Promo & Activation Grand Prix this year. View the video here:


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