Campaign India Team
Jun 24, 2013

Cannes 2013: Ogilvy India tops points tally; Taproot bags four Gold Lions, McCann gets two

Compared to the 2012 (14), 2011 (24) and 2010 (17), India’s hunt has been more impressive this year

Cannes 2013: Ogilvy India tops points tally; Taproot bags four Gold Lions, McCann gets two

Indian entrants ended their Cannes Lions 2013 campaign with 33 Lions, not including the Silver for ‘Help a child reach 5’ for Unilever entered by Lowe Worldwide London. The metal haul may pale in comparison to Ogilvy Brazil’s tally or that of a single piece of work ‘Dumb Ways to Die’, but compared to the metals won in 2012 (14), 2011 (24) and 2010 (17), India’s hunt has been more successful this year.

Among Indian agencies, Taproot ended with six Lions, four of them Gold. McCann Worldgroup notched up two Gold and two Bronze Lions. By points, Ogilvy & Mather India topped Indian agencies with Ogilvy & Mather with its 10 Lions, including a Gold, two Silver and seven Bronzes. The fourth Indian entrant to win a Gold Lion was Grey Worldwide, which also won two Bronzes.

According to the organisers’ calibration, points are awarded as follows:

12 points for a Titanium Grand Prix
10 points for all other Grand Prix
10 points for a Titanium Lion
7 points for a Gold Lion
7 points for an Innovation Lion
5 points for a Silver Lion
3 points for a Bronze Lion
1 point for a shortlist position (excluding the Lions won)
View the final tally below, for Indian agencies: 

Agencies Gold Silver Bronze Shortlist Total Lions Total Points
Ogilvy & Mather 1 2 7 26 10 64
Taproot India 4 1 1 17 6 53
McCann Worldgroup 2 0 2 15 4 35
Grey Worldwide 1 0 2 6 3 19
Leo Burnett 0 1 1 10 2 18
BBDO India 0 0 3 1 3 10
DDB Mudra Group 0 0 2 1 2 7
Publicis Communications 0 1 0 1 1 6
Ramesh Deo 0 0 1 2 1 5
TBWA\India 0 0 1 0 1 3
Chrome Pictures 0 0 0 1 0 1
JWT India 0 0 0 1 0 1
Total 8 5 20 81 33 -

 

Source:
Campaign India

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