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Jun 19, 2008
Cannes 2008: Quotes of Day Four
"We are using Nike+ as an engine that will drive 1 million people to run across 25 different cities of the world on August 31, 2008. The question that we asked ourselves was how do we create the biggest sporting event ever?" Stefan Olander, Global Director for Brand Connections, Nike
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LISTEN to Simon Crane of Eurosport
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