The winners of the 2022 edition of the Campaign India Digital Crest Awards were announced through an event in Mumbai on 28 July.
BBDO India and its client Ariel India won the top honours, as they amassed a Grand Prix and five Gold wins for its ‘See Equal - #ShareTheLoad’ campaign. The Grand Prix came in the ‘Viral Marketing’ campaign category. The other Gold wins came in the following categories: ‘Integrated’, ‘Long-term Strategy’, ‘Online Video - Short Form (180 seconds or less)’, ‘Social Cause - Social Cause Supported by a Corporate/Brand’ and ‘Use of Social Media in a Campaign’.
Toaster was the other agency to win a Grand Prix. The win came for Google’s ‘#GetTheFacts Campaign’ in the ‘Real Time Advertising’ category. The agency also won a Gold (Use of Data - For CRM), a Silver and two Bronze metals.
Interactive Avenues – a Reprise Network Company won a total of six metals, three of which were Gold. The Gold winning entries included ‘Hey Alexa with Social Media Start’ for Amazon Alexa, ‘Prime on Your Plate’ for Amazon Prime Video, and ‘Happy at Home’ for Hershey's India.
Schbang also won a total of six metals – two Gold, two Silver and two Bronze metals each. The Gold wins came for Fevicol’s ‘Ronaldo Post’ in the ‘Real Time Advertising’ category and ‘Use of Social Media in a Campaign’ category.
Fulcro was the most-awarded agency on the night with a total of eight wins. The tally included a Gold, six Silver and a Bronze. The Gold win was for Tata Motors’ Intellisite - Ai driven dynamic personalisation at scale’.
Viacom18, White Rivers Media and Wirality won a Gold and Silver each. Viacom18’s win was for ColorsTv x Blitzkraig’s ‘Naagin 6’, while White Rivers Media’s Gold win was for Hershey’s Bars’ ‘#Hershe 2022’, which was jointly conceptualised by Lowe Lintas. Wirality’s Gold win came in the ‘Online Video – Long form (over 180 seconds) category for Truecaller’s Jam the Scam.
Paisabaazar.com won Gold for ‘The Sweet Sound of Wood’ in the Viral Marketing Campaign category.
View all the winners by category here (brand and entry tally to follow)
| Entry Category | Entrant Company | Title | Brand | Metal |
| Apps - Mobile Apps | Social Beat | Boss Jahan Load Wahan | Blackbuck | Bronze |
| Best Use of Digital Personal Assistant | Interactive Avenues - A Reprise Network Company | “Hey Alexa” with Social Media Star | Amazon Alexa | Gold |
| Digital Strategy | Fulcro | Kotak Cherry - The world's first brand launched by its competitors | Kotak Cherry | Silver |
| Digital Strategy | MXP Media India | Matsya Kaand Move | MX Player | Silver |
| Display | Cipla Health | Naselin Khul Ke So Le – Leveraging temperature & technology to drive consideration for Naselin | Naselin | Silver |
| Display | Fulcro | The Invincible Drunk Driver Challenge Display campaign | Kotak General Insurance | Silver |
| Experiential | Cipla Health | Naselin Khul Ke So Le – Leveraging temperature & technology to drive consideration for Naselin | Naselin | Silver |
| Format Innovation | Cipla Health | Naselin Khul Ke So Le – Leveraging temperature & technology to drive consideration for Naselin | Naselin | Silver |
| Innovation in e-Commerce | Performics India | Driving high ROI through Competitor Targeting | Aashirvaad Svasti Ghee | Bronze |
| Integrated | BBDO India | #ShareTheLoad | Ariel | Gold |
| Integrated | Kinnect | Asian Paints Royale Play Taana Baana | Asian Paints | Bronze |
| Integrated | Toaster India | #SearchForChange Campaign | Google Voice Search | Silver |
| Long-Term Strategy | BBDO India (Mumbai) | See Equal #ShareTheLoad | Ariel | Gold |
| Loyalty | Fulcro | UPI Chalega – Building the world's largest digital payments ecosystem | UPI | Bronze |
| Media Innovation | Interactive Avenues - A Reprise Network Company | Prime On Your Plate | Amazon Prime Video | Silver |
| Mobile - Integrated | Viacom 18 | The Big Picture | ColorsTv x Blitzkraig | Silver |
| Mobile - Display | Cipla Health | Naselin Khul Ke So Le – Leveraging temperature & technology to drive consideration for Naselin | Naselin | Silver |
| Online Commerce Campaign - Customer Acquisition | Performics | Sunbean Acquisition Campaign | ITC Sunbean | Bronze |
| Online Marketing | Cipla Health | Omnigel-'Meri Wali Laal Tube' | Omnigel | Bronze |
| Online Marketing | Fulcro | UPI Chalega – Building the world's largest digital payments ecosystem | UPI | Silver |
| Online Marketing | Interactive Avenues - A Reprise Network Company | Prime On Your Plate | Amazon Prime Video | Gold |
| Online Marketing | Kinnect | The Wicked Launch | TVS Raider | Bronze |
| Online Marketing | White Rivers Media | #HERSHE 2022 | Hershey's Bars | Silver |
| Online Video - Long form (Over 180 seconds) | 21N78E Creative Labs | Rishton Ki Boli | Reliance Digital | Bronze |
| Online Video - Long form (Over 180 seconds) | Wirality Media | Jam The Scam Returns | Truecaller | Gold |
| Online Video - Short Form (180 seconds or less) | BBDO India | See Equal #ShareTheLoad | Ariel | Gold |
| Online Video - Short Form (180 seconds or less) | Interactive Avenues - A Reprise Network Company | Hershey's Happy At Home | Hershey's India Private Ltd | Gold |
| Online Video - Short form (180 seconds or less) | Wirality Media | Chhota SMS | Truecaller | Silver |
| Real Time Advertising | Schbang Digital Solutions | Fevicol's Ronaldo Post | Fevicol | Gold |
| Real Time advertising | Toaster India | #GetTheFacts Campaign | Google Search | Grand Prix |
| Search - Application of technology in search | Puretech Digital | Organic Growth Marketing | HDFC Bank | Bronze |
| Social Cause - Campaign for an NGO | Team Pumpkin | #RaigadFloods | Swades Foundation | Bronze |
| Social Cause - Social Cause Supported by a Corporate/Brand | BBDO India | See Equal #ShareTheLoad | Ariel | Gold |
| Social Cause - Social Cause Supported by a Corporate/Brand | Kinnect | Fight For What's Right | TVS Raider | Silver |
| Social Cause - Social Cause Supported by a Corporate/Brand | Toaster India | #SearchForChange Campaign | Google Voice Search | Bronze |
| Social Cause - Social Cause Supported by a Corporate/Brand | Tonic Worldwide | #DriveItRight | SBI General Insurance | Bronze |
| Use of Data - For New Business | Interactive Avenues - A Reprise Network Company | Hershey's Happy At Home | Hershey's India | Silver |
| Use of Data - For New Business | Schbang Digital Solutions | Tata Comms | Tata | Bronze |
| Use of Data - For CRM | Toaster India | #GetTheFacts Campaign | Google Search | Gold |
| Use of Social Media in a Campaign | BBDO India | See Equal #ShareTheLoad | Ariel | Gold |
| Use of Social Media in a Campaign | Fulcro | Kotak Cherry - The world's first brand launched by its competitors | Kotak Cherry | Silver |
| Use of Social Media in a Campaign | Fulcro | UPI Chalega – Building the world's largest digital payments ecosystem | UPI | Silver |
| Use of Social Media in a Campaign | Interactive Avenues - A Reprise Network Company | #YourForevers Valentine’s Day Campaign with Hershey India | Hershey's India | Silver |
| Use of Social Media in a Campaign | Schbang Digital Solutions | London Dairy #iScreamForIceCream by Schbang | London Dairy | Silver |
| Use of Social Media in a Campaign | Schbang Digital Solutions | Fevicol's Pinned Comments Campaign | Fevicol | Gold |
| Use of Social Media in a Campaign | Sharechat | Interactive Webcard Campaign by Vivel | Vivel | Silver |
| Use of Social Media in a Campaign | SoCheers | The Family Man Job Hunt | Amazon Prime Video India | Silver |
| Use of Social Media in a Campaign | Toaster India | #SearchForChange Campaign | Google Voice Search | Bronze |
| Viral Marketing Campaign | BBDO India | See Equal #ShareTheLoad | Ariel | Grand Prix |
| Viral Marketing Campaign | Paisabazaar.com | The Sweet Sound of Wood | Paisabazaar.com | Gold |
| Viral Marketing Campaign | Schbang | Fevicol's Ronaldo Post | Fevicol | Silver |
| Viral Marketing Campaign | Sportskeeda | Twitter Trend Dell Futurist Gaming Challenge | Dell Technologies | Bronze |
| Viral Marketing Campaign | Viacom 18 | Naagin 6 | ColorsTv x Blitzkraig | Gold |
| Viral Marketing Campaign | Lowe Lintas India x White Rivers Media | #HERSHE 2022 | Hershey's Bars | Gold |
| Website - Campaigns | Fulcro | The Invincible drunk driver challenge website | Kotak General Insurance | Silver |
| Website - Campaigns | Schbang | Tata Comms | Tata | Bronze |
| Website - Corporate/Brand | Fulcro | Tata Motors Intellisite - Ai driven dynamic personalization at scale | Tata Motors | Gold |
| Website - Corporate/Brand | Reliance Nippon Life Insurance | Customer Portal | RNLIC Customer Portal - Friend for Life | Bronze |
| AGENCY OF THE YEAR | BBDO | |||
| BRAND OF THE YEAR | Ariel |
AGENCY OF THE YEAR
| Agency | Bronze (5 points) | Silver (10 points) | Gold (20 points) | Grand Prix (30 points) | Total points |
| 21N78E | 1 | 5 | |||
| BBDO India | 5 | 1 | 130 | ||
| Cipla | 1 | 4 | 45 | ||
| Fulcro | 1 | 6 | 1 | 85 | |
| Interactive Avenues | 3 | 3 | 90 | ||
| Kinnect | 2 | 1 | 20 | ||
| MX Player | 1 | 10 | |||
| Paisabazaar | 1 | 20 | |||
| Performics | 2 | 10 | |||
| Puretech Digital | 1 | 5 | |||
| Reliance Nippon | 1 | 5 | |||
| Schbang | 2 | 2 | 2 | 70 | |
| Sharechat | 1 | 10 | |||
| SoCheers | 1 | 10 | |||
| Social Beat | 1 | 5 | |||
| Sportskeeda | 1 | 5 | |||
| Team Pumpkin | 1 | 5 | |||
| Toaster | 2 | 1 | 1 | 1 | 80 |
| Tonic | 1 | 5 | |||
| Viacom18 | 1 | 1 | 30 | ||
| Lowe Lintas India x White Rivers Media | 1 | 1 | 30 | ||
| Wirality | 1 | 1 | 30 | ||
BRAND OF THE YEAR
| Brand | Bronze (5 points) | Silver (10 points) | Gold (20 points) | Grand Prix (30 points) | Total points |
| Aashirvaad Svasti Ghee | 1 | 5 | |||
| Amazon | 2 | 2 | 60 | ||
| Ariel | 5 | 1 | 130 | ||
| Asian Paints | 1 | 5 | |||
| Blackbuck | 1 | 5 | |||
| Colors TV | 1 | 1 | 30 | ||
| Dell Technologies | 1 | 5 | |||
| Fevicol | 1 | 2 | 50 | ||
| 2 | 1 | 1 | 1 | 70 | |
| HDFC | 1 | 5 | |||
| Hershey's | 3 | 2 | 70 | ||
| ITC Sunbean | 1 | 5 | |||
| Kotak | 4 | 40 | |||
| London Dairy | 1 | 10 | |||
| MX Player | 1 | 10 | |||
| Naselin | 4 | 40 | |||
| Omnigel | 1 | 5 | |||
| Paisabazaar | 1 | 20 | |||
| Reliance Digital | 1 | 5 | |||
| Reliance Nippon Life Insurance | 1 | 5 | |||
| SBI General Insurance | 1 | 5 | |||
| Swades Foundation | 1 | 5 | |||
| Tata Communications | 2 | 10 | |||
| Tata Motors | 1 | 20 | |||
| Truecaller | 1 | 1 | 30 | ||
| TVS | 1 | 1 | 15 | ||
| UPI | 1 | 2 | 25 | ||
| Vivel | 1 | 10 |
