Campaign India Digital Crest Awards 2022: BBDO India and Ariel take top agency, client honours; Toaster India wins Grand Prix

Other Gold winners included Interactive Avenues – a Reprise Media Company (three), Schbang (two), Fulcro, Paisabazaar, Viacom18 and Wirality

Jul 28, 2022 05:30:00 PM | Article | Campaign India Team Share -

The winners of the 2022 edition of the Campaign India Digital Crest Awards were announced through an event in Mumbai on 28 July.

BBDO India and its client Ariel India won the top honours, as they amassed a Grand Prix and five Gold wins for its ‘See Equal - #ShareTheLoad’ campaign. The Grand Prix came in the ‘Viral Marketing’ campaign category. The other Gold wins came in the following categories: ‘Integrated’, ‘Long-term Strategy’, ‘Online Video - Short Form (180 seconds or less)’, ‘Social Cause - Social Cause Supported by a Corporate/Brand’ and ‘Use of Social Media in a Campaign’.

Toaster was the other agency to win a Grand Prix. The win came for Google’s ‘#GetTheFacts Campaign’ in the ‘Real Time Advertising’ category. The agency also won a Gold (Use of Data - For CRM), a Silver and two Bronze metals.

Interactive Avenues – a Reprise Network Company won a total of six metals, three of which were Gold. The Gold winning entries included ‘Hey Alexa with Social Media Start’ for Amazon Alexa, ‘Prime on Your Plate’ for Amazon Prime Video, and ‘Happy at Home’ for Hershey's India.

Schbang also won a total of six metals – two Gold, two Silver and two Bronze metals each. The Gold wins came for Fevicol’s ‘Ronaldo Post’ in the ‘Real Time Advertising’ category and ‘Use of Social Media in a Campaign’ category.

Fulcro was the most-awarded agency on the night with a total of eight wins. The tally included a Gold, six Silver and a Bronze. The Gold win was for Tata Motors’ Intellisite - Ai driven dynamic personalisation at scale’.

Viacom18, White Rivers Media and Wirality won a Gold and Silver each. Viacom18’s win was for ColorsTv x Blitzkraig’s ‘Naagin 6’, while White Rivers Media’s Gold win was for Hershey’s Bars’ ‘#Hershe 2022’, which was jointly conceptualised by Lowe Lintas. Wirality’s Gold win came in the ‘Online Video – Long form (over 180 seconds) category for Truecaller’s Jam the Scam.

Paisabaazar.com won Gold for ‘The Sweet Sound of Wood’ in the Viral Marketing Campaign category.

View all the winners by category here (brand and entry tally to follow)

Entry Category	Entrant Company	Title	Brand	Metal
Apps - Mobile Apps	Social Beat	Boss Jahan Load Wahan	Blackbuck	Bronze
Best Use of Digital Personal Assistant	Interactive Avenues - A Reprise Network Company	“Hey Alexa” with Social Media Star	Amazon Alexa	Gold
Digital Strategy	Fulcro	Kotak Cherry - The world's first brand launched by its competitors	Kotak Cherry	Silver
Digital Strategy	MXP Media India	Matsya Kaand Move	MX Player	Silver
Display	Cipla Health	Naselin Khul Ke So Le – Leveraging temperature & technology to drive consideration for Naselin	Naselin	Silver
Display	Fulcro	The Invincible Drunk Driver Challenge Display campaign	Kotak General Insurance	Silver
Experiential	Cipla Health	Naselin Khul Ke So Le – Leveraging temperature & technology to drive consideration for Naselin	Naselin	Silver
Format Innovation	Cipla Health	Naselin Khul Ke So Le – Leveraging temperature & technology to drive consideration for Naselin	Naselin	Silver
Innovation in e-Commerce	Performics India	Driving high ROI through Competitor Targeting	Aashirvaad Svasti Ghee	Bronze
Integrated	BBDO India	#ShareTheLoad	Ariel	Gold
Integrated	Kinnect	Asian Paints Royale Play Taana Baana	Asian Paints	Bronze
Integrated	Toaster India	#SearchForChange Campaign	Google Voice Search	Silver
Long-Term Strategy	BBDO India (Mumbai)	See Equal #ShareTheLoad	Ariel	Gold
Loyalty	Fulcro	UPI Chalega – Building the world's largest digital payments ecosystem	UPI	Bronze
Media Innovation	Interactive Avenues - A Reprise Network Company	Prime On Your Plate	Amazon Prime Video	Silver
Mobile - Integrated	Viacom 18	The Big Picture	ColorsTv x Blitzkraig	Silver
Mobile - Display	Cipla Health	Naselin Khul Ke So Le – Leveraging temperature & technology to drive consideration for Naselin	Naselin	Silver
Online Commerce Campaign - Customer Acquisition	Performics	Sunbean Acquisition Campaign	ITC Sunbean	Bronze
Online Marketing	Cipla Health	Omnigel-'Meri Wali Laal Tube'	Omnigel	Bronze
Online Marketing	Fulcro	UPI Chalega – Building the world's largest digital payments ecosystem	UPI	Silver
Online Marketing	Interactive Avenues - A Reprise Network Company	Prime On Your Plate	Amazon Prime Video	Gold
Online Marketing	Kinnect	The Wicked Launch	TVS Raider	Bronze
Online Marketing	White Rivers Media	#HERSHE 2022	Hershey's Bars	Silver
Online Video - Long form (Over 180 seconds)	21N78E Creative Labs	Rishton Ki Boli	Reliance Digital	Bronze
Online Video - Long form (Over 180 seconds)	Wirality Media	Jam The Scam Returns	Truecaller	Gold
Online Video - Short Form (180 seconds or less)	BBDO India	See Equal #ShareTheLoad	Ariel	Gold
Online Video - Short Form (180 seconds or less)	Interactive Avenues - A Reprise Network Company	Hershey's Happy At Home	Hershey's India Private Ltd	Gold
Online Video - Short form (180 seconds or less)	Wirality Media	Chhota SMS	Truecaller	Silver
Real Time Advertising	Schbang Digital Solutions	Fevicol's Ronaldo Post	Fevicol	Gold
Real Time advertising	Toaster India	#GetTheFacts Campaign	Google Search	Grand Prix
Search - Application of technology in search	Puretech Digital	Organic Growth Marketing	HDFC Bank	Bronze
Social Cause - Campaign for an NGO	Team Pumpkin	#RaigadFloods	Swades Foundation	Bronze
Social Cause - Social Cause Supported by a Corporate/Brand	BBDO India	See Equal #ShareTheLoad	Ariel	Gold
Social Cause - Social Cause Supported by a Corporate/Brand	Kinnect	Fight For What's Right	TVS Raider	Silver
Social Cause - Social Cause Supported by a Corporate/Brand	Toaster India	#SearchForChange Campaign	Google Voice Search	Bronze
Social Cause - Social Cause Supported by a Corporate/Brand	Tonic Worldwide	#DriveItRight	SBI General Insurance	Bronze
Use of Data - For New Business	Interactive Avenues - A Reprise Network Company	Hershey's Happy At Home	Hershey's India	Silver
Use of Data - For New Business	Schbang Digital Solutions	Tata Comms	Tata	Bronze
Use of Data - For CRM	Toaster India	#GetTheFacts Campaign	Google Search	Gold
Use of Social Media in a Campaign	BBDO India	See Equal #ShareTheLoad	Ariel	Gold
Use of Social Media in a Campaign	Fulcro	Kotak Cherry - The world's first brand launched by its competitors	Kotak Cherry	Silver
Use of Social Media in a Campaign	Fulcro	UPI Chalega – Building the world's largest digital payments ecosystem	UPI	Silver
Use of Social Media in a Campaign	Interactive Avenues - A Reprise Network Company	#YourForevers Valentine’s Day Campaign with Hershey India	Hershey's India	Silver
Use of Social Media in a Campaign	Schbang Digital Solutions	London Dairy #iScreamForIceCream by Schbang	London Dairy	Silver
Use of Social Media in a Campaign	Schbang Digital Solutions	Fevicol's Pinned Comments Campaign	Fevicol	Gold
Use of Social Media in a Campaign	Sharechat	Interactive Webcard Campaign by Vivel	Vivel	Silver
Use of Social Media in a Campaign	SoCheers	The Family Man Job Hunt	Amazon Prime Video India	Silver
Use of Social Media in a Campaign	Toaster India	#SearchForChange Campaign	Google Voice Search	Bronze
Viral Marketing Campaign	BBDO India	See Equal #ShareTheLoad	Ariel	Grand Prix
Viral Marketing Campaign	Paisabazaar.com	The Sweet Sound of Wood	Paisabazaar.com	Gold
Viral Marketing Campaign	Schbang	Fevicol's Ronaldo Post	Fevicol	Silver
Viral Marketing Campaign	Sportskeeda	Twitter Trend Dell Futurist Gaming Challenge	Dell Technologies	Bronze
Viral Marketing Campaign	Viacom 18	Naagin 6	ColorsTv x Blitzkraig	Gold
Viral Marketing Campaign	Lowe Lintas India x White Rivers Media	#HERSHE 2022	Hershey's Bars	Gold
Website - Campaigns	Fulcro	The Invincible drunk driver challenge website	Kotak General Insurance	Silver
Website - Campaigns	Schbang	Tata Comms	Tata	Bronze
Website - Corporate/Brand	Fulcro	Tata Motors Intellisite - Ai driven dynamic personalization at scale	Tata Motors	Gold
Website - Corporate/Brand	Reliance Nippon Life Insurance	Customer Portal	RNLIC Customer Portal - Friend for Life	Bronze
AGENCY OF THE YEAR	BBDO
BRAND OF THE YEAR	Ariel

AGENCY OF THE YEAR

Agency	Bronze (5 points)	Silver (10 points)	Gold (20 points)	Grand Prix (30 points)	Total points
21N78E	1				5
BBDO India			5	1	130
Cipla	1	4			45
Fulcro	1	6	1		85
Interactive Avenues		3	3		90
Kinnect	2	1			20
MX Player		1			10
Paisabazaar			1		20
Performics	2				10
Puretech Digital	1				5
Reliance Nippon	1				5
Schbang	2	2	2		70
Sharechat		1			10
SoCheers		1			10
Social Beat	1				5
Sportskeeda	1				5
Team Pumpkin	1				5
Toaster	2	1	1	1	80
Tonic	1				5
Viacom18		1	1		30
Lowe Lintas India x White Rivers Media		1	1		30
Wirality		1	1		30

BRAND OF THE YEAR

Brand	Bronze (5 points)	Silver (10 points)	Gold (20 points)	Grand Prix (30 points)	Total points
Aashirvaad Svasti Ghee	1				5
Amazon		2	2		60
Ariel			5	1	130
Asian Paints	1				5
Blackbuck	1				5
Colors TV		1	1		30
Dell Technologies	1				5
Fevicol		1	2		50
Google	2	1	1	1	70
HDFC	1				5
Hershey's		3	2		70
ITC Sunbean	1				5
Kotak		4			40
London Dairy		1			10
MX Player		1			10
Naselin		4			40
Omnigel	1				5
Paisabazaar			1		20
Reliance Digital	1				5
Reliance Nippon Life Insurance	1				5
SBI General Insurance	1				5
Swades Foundation	1				5
Tata Communications	2				10
Tata Motors			1		20
Truecaller		1	1		30
TVS	1	1			15
UPI	1	2			25
Vivel		1			10