Campaign India Team
Dec 16, 2011

Campaign India Agency Report Card 2011: Euro RSCG

How Campaign India rates the agency: 5

Campaign India Agency Report Card 2011: Euro RSCG

Type of agency: Advertising

Ownership: Havas

Key Personnel: Sushant Panda, managing partner and CEO, Satbir Singh, managing partner and CCO, Shavon Barua, president - West & South, Rajesh Bhatia, president-   Marketing Services, Sandeep Gupta, CFO, Ravi Shankar, commercial director, Euro 4DM 

Account won: Paras Pharma (Moov, Dermicool, D’Cold, Itchguard, Stopache, Nexttime), Mitsubishi & Hindustan Motors (Montero, Pajero, Cedia, Ambassador), Rohit Surfacants Pvt Ltd, Fair and Lovely – Digital, Beam Global, OCM, Neo Sports’ World Series Hockey, Dalmia Continental (olive oil), Murugappa Group (Digital),  BPCL (re-empanelment)

Account lost: IMT Ghaziabad, Nirmal LifeStyle

Suman Srivastava’s decision to leave the agency was one big people development; consequently Satbir Singh and Sushant Panda were elevated to the roles of managing partners, and CCO and CEO respectively. Shavon Barua was appointed president – West and South. Sanjoy Gupta, director, Ashok Lalla, president – digital, and Narayan Devanathan, chief strategy officer also exited. Ravi Raghavendra moved in as ECD for the Gurgaon office. The agency won the OTC business from Paras Pharma, four brands from Mitsubishi and Hindustan Motors, and was back on the roster for BPCL. There were no big awards won; the agency says awards weren’t a focus area this year. The jury said there’s been some good work on Max New York Life Insurance in the past, and now with the new wins this year, Euro has clients across a range of categories. We’re waiting to see some inventive work on these brands.
How Campaign India rates the agency: 5

How Euro RSCG rates itself: 7.5
Euro RSCG has traditionally been a media-shy agency. Consequently, our reality is far better than perception. At credentials meetings, we often hear “Oh, we didn’t know you guys did that!”  This year, Euro RSCG went through a leadership change. The new leadership has not only minimised the client change resulting from that but has ingested the agency with a new sense of drive, focus and vigour. This has been one of the most successful years in terms of new business wins. All new businesses came in with new leadership.  The successful integration of the digital acquisition puts digital bang in the centre of the agency. And makes the agency future ready. Some exciting work is now in its final phase. The next six to nine months should see the work published. Watch this space.
 

 

 

Source:
Campaign India

Related Articles

Just Published

2 hours ago

Itch you can’t ignore: Sebamed scratches at the truth

Its latest campaign takes a cheeky swipe at anti-dandruff clichés, spotlighting how itch—not just flakes—disrupts everyday moments.

6 hours ago

Not every Cannes Lion roars in real life

Amid Cannes backlash, a creative reckoning unfolds. Famous Innovations’ founder and chief creative officer wonders, where do bold ideas end and brand accountability begin in awards season?

9 hours ago

Cannes Lions tightens reins as AI blurs boundaries

After revoked wins and synthetic scandals, Cannes Lions introduces new integrity rules to verify claims and rein in AI misuse.

9 hours ago

Cultural ‘Tadka’ drives India’s most effective ads ...

Kantar’s Creative Effectiveness Awards show that when brands serve emotion with local flavour, consumers don’t just notice—they respond.