Campaign India Agency Report Card 2011: Euro RSCG

Ownership: Havas

Key Personnel: Sushant Panda, managing partner and CEO, Satbir Singh, managing partner and CCO, Shavon Barua, president - West & South, Rajesh Bhatia, president-   Marketing Services, Sandeep Gupta, CFO, Ravi Shankar, commercial director, Euro 4DM 

Account won: Paras Pharma (Moov, Dermicool, D’Cold, Itchguard, Stopache, Nexttime), Mitsubishi & Hindustan Motors (Montero, Pajero, Cedia, Ambassador), Rohit Surfacants Pvt Ltd, Fair and Lovely – Digital, Beam Global, OCM, Neo Sports’ World Series Hockey, Dalmia Continental (olive oil), Murugappa Group (Digital),  BPCL (re-empanelment)

Account lost: IMT Ghaziabad, Nirmal LifeStyle

Suman Srivastava’s decision to leave the agency was one big people development; consequently Satbir Singh and Sushant Panda were elevated to the roles of managing partners, and CCO and CEO respectively. Shavon Barua was appointed president – West and South. Sanjoy Gupta, director, Ashok Lalla, president – digital, and Narayan Devanathan, chief strategy officer also exited. Ravi Raghavendra moved in as ECD for the Gurgaon office. The agency won the OTC business from Paras Pharma, four brands from Mitsubishi and Hindustan Motors, and was back on the roster for BPCL. There were no big awards won; the agency says awards weren’t a focus area this year. The jury said there’s been some good work on Max New York Life Insurance in the past, and now with the new wins this year, Euro has clients across a range of categories. We’re waiting to see some inventive work on these brands.
How Campaign India rates the agency: 5

How Euro RSCG rates itself: 7.5
Euro RSCG has traditionally been a media-shy agency. Consequently, our reality is far better than perception. At credentials meetings, we often hear “Oh, we didn’t know you guys did that!”  This year, Euro RSCG went through a leadership change. The new leadership has not only minimised the client change resulting from that but has ingested the agency with a new sense of drive, focus and vigour. This has been one of the most successful years in terms of new business wins. All new businesses came in with new leadership.  The successful integration of the digital acquisition puts digital bang in the centre of the agency. And makes the agency future ready. Some exciting work is now in its final phase. The next six to nine months should see the work published. Watch this space.