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Type of agency: AdvertisingCompany ownership: HavasKey personnel: Suman Srivastava, CEO, Satbir Singh, NCD, Sushant Panda, Rajan Patel, Sanjoy Gupta, directors,Rajesh Bhatia, Ashok Lalla, skill leaders, Sandeep Gupta, CFOAccounts won: Café Coffee Day (new project), Bank of Baroda, BSNL, Lemon Tree, Red Fox Hotels, RR Kabels, Lavasa, Google India, IDFC, IBM (digital duties)Accounts lost: Volvo, Secret Temptation
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The AI-led rural activation in Uttar Pradesh enables homemakers to feature in personalised video stories celebrating their everyday ‘Josh’.
The collaboration connects Pexpo’s focus on sustainable steel bottle manufacturing with the film’s narrative of strength, discipline and conscious choices.
The campaign translates holiday movie-inspired looks into an OTT-style shopping experience on its website.
The India campaign features Ananya Panday and Lakshya as new global ambassadors.