Campaign India Team
Dec 16, 2011

Campaign India Agency Report Card 2011: AMO Communications

How Campaign India rates the agency: 4

Campaign India Agency Report Card 2011: AMO Communications

Type of agency: Advertising

Ownership: Independent

Key Personnel: Elvis Dias, managing partner and chief executive officer, Jitendra Khokle, chief operating officer, Bob D’Silva, national creative director

Account won: NewsXpress, Sansui, Kelvinator

Account lost: Wella, Mahuaa Media

The jury evaluated agencies on one significant perception: the agency’s work throughout the year that could speak for it. While AMO won the NewsXpress and Sansui and Kelvinator accounts this year, the jury members unanimously felt that they had not seen any significant work from the agency in 2011. The agency also reportedly lost Wella, just a year after winning the account, and Mahuaa Media as well. Percept has parted ways with AMO,  but with the agency continuing to be empanelled on various tourism accounts, we hope to see some visibility from the agency next year.

How Campaign India rates the agency:  4
How AMO Communications rates itself: The agency chose not to participate in the Campaign India Agency Report Card. 


Campaign India

Related Articles

Just Published

25 minutes ago

Amazon, Microsoft, Spotify fastest growers in ...

Facebook's brand value declines for third straight year – but Instagram is a newcomer in the top 20.

31 minutes ago

IPG to keep pay reductions for top executives for ...

Network's plans differ from WPP and Publicis, which have both ended Covid-related salary cuts.

36 minutes ago

'If you are delaying, you may be encouraging', says ...

Watch the film conceptualised by Taproot Dentsu here