Campaign India Team
Dec 16, 2011

Campaign India Agency Report Card 2011: AMO Communications

How Campaign India rates the agency: 4

Campaign India Agency Report Card 2011: AMO Communications

Type of agency: Advertising

Ownership: Independent

Key Personnel: Elvis Dias, managing partner and chief executive officer, Jitendra Khokle, chief operating officer, Bob D’Silva, national creative director

Account won: NewsXpress, Sansui, Kelvinator

Account lost: Wella, Mahuaa Media

The jury evaluated agencies on one significant perception: the agency’s work throughout the year that could speak for it. While AMO won the NewsXpress and Sansui and Kelvinator accounts this year, the jury members unanimously felt that they had not seen any significant work from the agency in 2011. The agency also reportedly lost Wella, just a year after winning the account, and Mahuaa Media as well. Percept has parted ways with AMO,  but with the agency continuing to be empanelled on various tourism accounts, we hope to see some visibility from the agency next year.

How Campaign India rates the agency:  4
 
How AMO Communications rates itself: The agency chose not to participate in the Campaign India Agency Report Card. 

 

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Wunderman Thompson bags the Nova Eyewear Solutions account
Premium
7 hours ago

Wunderman Thompson bags the Nova Eyewear Solutions ...

The business was won post a multi-agency pitch

Premium
Suraja Kishore joins BBDO as CEO
Premium
7 hours ago

Suraja Kishore joins BBDO as CEO

Moves from McCann where he was EVP and GM

Premium
Kavita Lakhani elevated as executive director at GolinOpinion
Premium
WARC Awards 2019: McCann bags two Silvers and a Bronze
Premium
8 hours ago

WARC Awards 2019: McCann bags two Silvers and a Bronze

Winners in the 'Effective Innovation' category were announced