Campaign India Team
Jul 05, 2012

Cadbury launches Toblerone in India

The company will employ point of purchase and digital for the marketing campaign

Cadbury launches Toblerone in India

Cadbury has announced the launch of its chocolate brand Toblerone in India. Commenting on the launch, Chandramouli Venkatesan, director – snacking and strategy, Cadbury India, said, “This launch is in line with our business objective of growing the premium gifting chocolate market and we are confident that Toblerone will significantly help us drive future growth.”

Cadbury India aspires to position the brand as one of the most premium gifting brands in the country with ‘Gift like no one else’ as the brand theme.

“Toblerone is globally known for being unconventional. Our consumer research in India showed that Indians are increasingly looking for unique gifting options that can delight and touch the heart of the receiver. Being the pioneers of chocolate gifting in India, we believe that Toblerone with its unique shape, distinctive taste, Swiss heritage and premium quality is the perfect choice to make a mark in gifting,” added Venkatesan.

The marketing campaign for the launch will be at point-of-purchase and on digital. The point-of-purchase campaign will be handled by Saatchi & Saatchi X, while the digital plan is still being firmed up. The rollout will be national, with focus on key metros in the first year. 

Toblerone will be available at modern retail outlets in five pack sizes - 50 gm for Rs 65, 100 gm for Rs 130, 150 gms tiny box for Rs. 375, 200 gm for Rs 250 and 400 gm for Rs 430.

Source:
Campaign India

Related Articles

Just Published

1 day ago

No internet, no problem: AI dials up Bharat

Centerfruit’s tongue-twisting Voice AI campaign proves rural India doesn’t need screens to engage—just smart tech with local soul.

1 day ago

Magna forecasts a 7.7% increase in India’s adex for ...

With no elections or cricket highs, India’s INR 1371 billion adex proves that digital muscle, data depth, and media shifts are driving real momentum.

1 day ago

WPP global comms boss Chris Wade steps down

Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.

1 day ago

Cookies crumble, privacy prevails: Marketing’s new ...

The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade third-party tracking for first-party trust, clean data, and cultural transparency—or risk fading into irrelevance.