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Business India Publications has appointed Jai Talwar as president, advertising. Prior to joining Business India, Jai was senior president with Last Minute Media, a company promoted by Dentsu for their online trading portal www.lastminuteinventory.com.
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Accenture Song, the consultancy’s creative marketing arm, is piloting the use of Alembic to measure its own marketing efforts.
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The activation was to celebrate Asian Paints' new role as BCCI's official Colour Partner.