Campaign India Team
May 04, 2011

Brandscapes Worldwide launches ‘Winning Insights’

The new discipline aims to provide brand strategies for sustainable and profitable growth

Brandscapes Worldwide launches ‘Winning Insights’

Brandscapes Worldwide has announced the launch of their new discipline that has been crafted to provide profitable growth strategies for its clients around the world. Titled ‘Winning Insights’, this system is delivered through a suite of specialised consulting practices in marketing domains such as: Marketing Data Mining, Marketing Science, Marketing Dashboards, Strategy Maps and Global MR.

Speaking at the launch about the new discipline, Pranesh Misra, chairman and managing director, Brandscapes Worldwide said, “Successful marketing is all about insights. There is no shortage of marketing data – but the real need is to convert data into insights that would help shape profitable growth strategies. That’s why we have been passionate about developing a process that would deliver winning insights to our clients around the world.”

The Winning Insights protocol has been primarily designed for four industry sectors – consumer goods & services, shopper and retail, healthcare and banking & financial.

Brandscapes Worldwide has also partnered with several global organisations to deliver benefits of Winning Insights. Through its partnership with Singapore based Design Bridge, a global branding firm, it helps in delivering packaging, corporate identity and retail identity solutions for clients in India. Its partnership with Europe based, Healthy Marketing Team, helps sharpen branding strategies for health related categories. Brandscapes own strategy planning practice, Strategy Maps, provides marketing and brand consulting services to clients in the SME sector.
 

Source:
Campaign India