Campaign India Team
Nov 09, 2016

Brands look to cash in on currency note withdrawal

A few real-time reactions that caught our attention

Brands look to cash in on currency note withdrawal
Moments after prime minister Narendra Modi made the announcement that old Rs 500 and Rs 1000 current notes would not be legal tender in India, brands moved in. 
 
The move, a bid to curb fake currency and arrest black money, elicited real-time marketing efforts.
 
Big Bazaar delayed its closing time, to help people buy their daily needs with the older notes by keeping stores open till 11:50 pm. This was communicated through twitter and TV channels also announced the initiative. The notes went out of circulation at 12 midnight. 
 
 
Paytm, title sponsors of the India-England Test series, which began today, had this in a daily. 
(Source: The Hindustan Times.) 
 
Freecharge, did the same, one page behind.
 
Social, a chain of cafe and bars, took to social media to promote this:

Chillr, a portal to transfer money, was also active on social media. 
 
Zomato moved in quickly too. 
 
 
UrbanClap took the SMS marketing route:
 
 
So did Bluestone:
 
 
(Notice something special that brands have done? Forward it to raahil@haymarket.co.in)
Source:
Campaign India