Braces and Smiles assigns creative mandate to Infectious

Braces and Smiles, a chain of super specialty orthodontic clinic, has appointed Infectious as its communications partner. The agency will be in charge of the identity, strategy, and communication for the brand.

 

There was no multi-agency pitch involved.

 

Nisha Singhania, co-founder and director, Infectious, said, “It is a business we are very excited to work on as the set of challenges are unique. Our task is not only to create awareness for Braces and Smiles but also to establish their expertise in braces. We look forward to creating some fantastic work for them. This is the first time the company is looking at a structured marketing campaign.”

 

Ramanuj Shastry, co-founder and director, Infectious, said, “So many people need orthodontic treatment, which is a super specialised branch of dentistry, yet so few know about it. It’s an unusual challenge, very different from selling soaps and shampoos, and forces us to think unconventional ways to engage with people. Thrilled to learn so much and work on such a novel field."

 

Dr. Rajesh Patil, Braces & Smiles, said, “We selected Infectious because of the enthusiasm of the team, their creativity which stems from understanding of human emotions and psyche and the effort they took in understanding the core essence of our brand and what we stand for."