L&K Saatchi & Saatchi has won the creative mandate of Bombay Shaving Company.
The account was won following a multi-agency pitch and the mandate includes both offline and online.
Shantanu Deshpande, CEO and co-founder, Bombay Shaving Company, said, “We want to accomplish men’s grooming on the similar lines of the daily shave. We want them to inculcate the feeling of looking good and feeling great. Hence, as we diversify, we are delighted to find a creative partner who understands the suaveness that Bombay Shaving Company has brought to the game. The aim is to bring the consumer experience to the next level and influence them into brand loyalists.”
Devraj Basu, EVP, L&K Saatchi & Saatchi, said, “We are excited to partner with Bombay Shaving Company, a fantastic brand created by passionate founders and their teams. The men’s grooming segment has been neglected for decades in India and was only restricted to after-shave lotions, hair gels and shaving creams. Since its founding, Bombay Shaving Company has truly disrupted the market and grown at an incredible pace. We’re going to help build the brand further through meaningful creative solutions and take it to newer heights. Welcome to L&K Saatchi & Saatchi, Bombay Shaving Company."