BMB India, the 50:50 joint venture between Trevor Beattie’s BMB and Madison World, has bagged five accounts. The agency has got on board Leela Kempinski Gurgaon, Della Adventure, She Comfort Sanitary pads, Aakriti Realty and the new channels being launched by Sri Adhikari Brothers – Dhabangg, Dhamaal and Dhamakaa. BMB India already handles the corporate account for Leela Hotels.
Commenting on the account wins, Prabha Prabhu, chief executive officer, BMB India, said, “All the five clients had one common reason for choosing BMB India as their agency - our creatives. This was not surprising for me. The creatives had to be good with the great creative team that I have at BMB India.”
The company has also appointed Pat Burns, part of BMB's London team, to join the India team as executive creative director from February 1.