Business news channel Bloomberg UTV has launched a new website called UTVMONEY.com. The website will feature real-time stock market data and will also act as a credibility manager for tippers. The website aims to help investors by providing information about investment decisions.
Commenting on the need for a new website, Deepak Lamba, business head, Bloomberg UTV, said, "In a world where there are just too many tips with no way to tell good from bad, this new website acts as a credibility manager for “celebrity tippers” who make predictions on several TV channels. UTVMoney.com will also allow users to offer regular tips and build their individual reputations in a space which is ruled by a handful.” He added, “The site will keep historical track of the predictions that the tippers make and will use this track record to demonstrate which consultant has been consistently good or bad on which stocks. This central proposition of UTVMoney.com is not adequately serviced by anybody right now.”
The new site will be presented by an algorithmically driven ‘credibility management engine’. It is a software present within a complex computer system that delivers live data and capability for user interaction.
Pankaj Khanna had recently been appointed the business development head for the digital arm of Bloomberg UTV, and this is the first initiative driven by him for the division.