Opinion
Sandeep Goyal
Jun 13, 2019

Blog: Rs. 100 crore or wash out?

'A Rs. 100 crore revenue from one match will surely set new records for the business. And make sports broadcasting an even more lucrative domain', says the author

Fans and Star Sports will be hoping that rain doesn't play spoilsport in the big game on Sunday

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 022 69047500

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Most Read

From cookies to clicks: ITC Foods’ multi-speed marketing play

1 From cookies to clicks: ITC Foods’ multi-speed marketing play

Cannes Lions 2025: India adds two bronze Lions on day 4, waits for the gold rush

2 Cannes Lions 2025: India adds two bronze Lions on day 4, waits for the gold rush

Googlies on Google: A curiosity-driven game for search

3 Googlies on Google: A curiosity-driven game for search

Nostalgia sells, but only when it’s designed to remember

4 Nostalgia sells, but only when it’s designed to remember

Adobe launches ad making tool for small businesses

5 Adobe launches ad making tool for small businesses

Kia's Sonet embarks on a journey of uncharted thrill

6 Kia's Sonet embarks on a journey of uncharted thrill

JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

7 JioStar unveils JioHotstar, merging JioCinema and Disney+ Hotstar

RCB’s brand value to cross $140 million: Qoruz

8 RCB’s brand value to cross $140 million: Qoruz

Brands unveil purposeful campaigns promoting green initiatives

9 Brands unveil purposeful campaigns promoting green initiatives

Kuku FM launches Kuku TV targeted at mobile-first viewers

10 Kuku FM launches Kuku TV targeted at mobile-first viewers

Related Articles

Sandeep Goyal's blog: Dear ASCI, stay vigilant
Opinion
Oct 05, 2023
Sandeep Goyal

Sandeep Goyal's blog: Dear ASCI, stay vigilant

MMGB: Star Sports bats for budding women cricketers
The Work
Nov 12, 2018
Campaign India Team

MMGB: Star Sports bats for budding women cricketers

Pick of the Week: Star Sports
Advertising
May 19, 2017
Campaign India Team

Pick of the Week: Star Sports

Sandeep Goyal to be Rediffusion's chairperson and managing director as Diwan Arun Nanda steps down
Advertising
Jul 10, 2023
Campaign India Team

Sandeep Goyal to be Rediffusion's chairperson and ...

Just Published

Cannes Lions 2025: India adds two bronze Lions on day 4, waits for the gold rush
Awards
21 hours ago
Campaign India Team

Cannes Lions 2025: India adds two bronze Lions on ...

Day four at Cannes Lions 2025 saw modest wins for India in 'Brand Experience & Activation', while top honours remain up for grabs.

Meta expands Advantage+ with Gen AI ad creativity tools for advertisers
Advertising
23 hours ago
Staff Reporters

Meta expands Advantage+ with Gen AI ad creativity ...

Meta has enhanced its Advantage+ advertising platform with new generative AI tools designed to help advertisers create personalised, brand-consistent ads at scale.

Reddit launches two AI advertising tools to usher in new era of community marketing
Digital
23 hours ago
Matthew Keegan

Reddit launches two AI advertising tools to usher ...

Unveiled at Cannes Lions 2025, Reddit’s AI-powered tools are designed to help brands tap into the power of community conversations and real-time insights.

Emotional marketing: Connecting with customers on a deeper level
Marketing
1 day ago
Divanshi Gupta

Emotional marketing: Connecting with customers on a ...

As the marketing landscape evolves, brands that prioritise emotional connections will find themselves at the forefront of consumer preference, says The Marcom Avenue founder and director.