Campaign India Team
May 19, 2017

Pick of the Week: Star Sports

Its film for the upcoming India-Pakistan ODI at the Champions Trophy stands out

Pick of the Week: Star Sports

An India-Pakistan game doesn't really need any promotions. But as we have seen in years gone by, a cricket tournament straight after the IPL, and people start claiming 'there's too much cricket being played'. 

Star Sports has been looking to create buzz for the Champions Trophy with a #ChampionsKaWorldCup. 

Its latest film looks to build hype for the India-Pakistan ODI. And according to us it succeeds in doing so. 

Also read:

 
Source:
Campaign India

Related Articles

Just Published

9 hours ago

Parle retains top spot as India’s most chosen ...

Britannia clinches OOH leadership hat-trick, as per the Worldpanel Brand Footprint India 2025 report.

9 hours ago

AI makes space for risk — if creatives dare take it

Landor’s global chief creative officer Teemu Suviala argues efficiency should fuel experimentation, not sameness, as advertising wrestles with AI, data obsession and risk aversion.

12 hours ago

Asia can’t win globally if it doesn’t back itself ...

Asia has the creative firepower, the campaigns, the awards. What’s missing, David Guerrero writes, is seeing, decoding, and defending each other across markets.