If I were the channel head of an English GEC TV channel, or an English Movies TV channel, I would really be very very worried. News from the BARC front for the English content business has been really bleak, this past week. While the viewership at an All India level for the category remained almost constant in Week 14, and English News Channels showed a 16% growth over end-2018 figures, English Business New Channels plummeted 29%, English Movie Channels declined 64% and English GEC channels crashed 58%. Not a very positive sentiment for the entire English genre.
|
Viewing TV Pattern |
Week-52 2018 |
Week-14 2019 |
Change% |
|
All India Top 10 Channels |
7147052 |
7251065 |
1% |
|
Top English Business News Channels |
515 |
368 |
-29% |
|
Top 5 English News Channels |
1946 |
2262 |
16% |
|
Top 5 English Movie Channels |
13740 |
4979 |
-64% |
|
Top 5 English GEC Channels |
1376 |
574 |
-58% |
|
*Cumulative Weekly Impressions of Top Channels in their genres (in 000's) |
|||
Within English GEC channels, the rank order of the Top 5 channels remained constant. Comedy Central continued to lead the pack but was down from 499,000 impressions at the end of the last calendar year to just 266,000 impressions. Star World declined in almost the same proportion from 313,000 impressions to nearly half, at 171,000 impressions. Both these channels seem to have halved on viewership. Colors Infinity SD disappeared from the Top 5 in Week 14, getting replaced by AXN which despite a drop from 152,000 to 59,000 impressions climbed from No.5 at end 2018 to No.3.
|
Top 5 English GEC Channels |
||||
|
Channel Name |
Week-52 2018 |
Rank |
Channel Name |
Week-14 2019 |
|
Comedy Central |
499 |
1 |
Comedy Central |
266 |
|
Star World |
313 |
2 |
Star World |
171 |
|
Colors Infinty SD |
220 |
3 |
AXN |
59 |
|
Comedy Central HD |
192 |
4 |
Zee Café |
48 |
|
AXN |
152 |
5 |
Comedy Central HD |
30 |
|
*Weekly Impressions (in 000's) |
||||
|
**TG: India Urban 2+, BARC: India 6 Mega Cities: NCCS AB: 2+ Indiviuals |
||||
The decline in English Business News is verging on 30%. CNBC TV 18 is down 50%, though ET Now is marginally up.
|
Top 5 English Business News Channels |
||||
|
Channel Name |
Week-52 2018 |
Rank |
Channel Name |
Week-14 2019 |
|
CNBC TV18 |
342 |
1 |
CNBC TV18 |
171 |
|
ET Now |
105 |
2 |
ET Now |
120 |
|
BTVI |
55 |
3 |
BTVI |
72 |
|
CNBC TV18 HD |
13 |
4 |
CNBC TV18 HD |
5 |
|
*Weekly Impressions (in 000's) |
||||
|
**TG: BARC: All India(U+R) NCCS AB: Males 22+ Indiviuals |
||||
The predicament of the English Movies business is best seen in the sharp drop of category leader Movies Now from 3350,000 impressions to 1355,000 impressions in the past 4 months. Sony Pix of course was in the deepest trouble with viewership declining from 2932,000 to a mere 565,000 impressions, precipitous drop for sure. Star Movies stayed at third spot but declined in viewership by almost 60%.
|
Top 5 English Movie Channels |
||||
|
Channel Name |
Week-52 2018 |
Rank |
Channel Name |
Week-14 2019 |
|
Movies Now |
3350 |
1 |
Movies Now |
1355 |
|
Sony Pix |
2932 |
2 |
MNX |
1242 |
|
Star Movies |
2808 |
3 |
Star Movies |
1044 |
|
MNX |
2698 |
4 |
HBO |
773 |
|
&flix |
1952 |
5 |
Sony Pix |
565 |
|
*Weekly Impressions (in 000's) |
||||
|
**TG: BARC: India 6 Mega Cities: NCCS AB: 2+ Indiviuals |
||||
In English News, DD1 replaced Republic TV at No. 1 while all other rankings stayed the same. There were minor ups and downs in this genre but the overall picture apart from DD1, remained almost the same as end of last year.
|
Top 5 English News Channels |
||||
|
Channel Name |
Week-52 2018 |
Rank |
Channel Name |
Week-14 2019 |
|
Republic TV |
711 |
1 |
DD India |
669 |
|
Times Now |
571 |
2 |
Republic TV |
612 |
|
CNN News 18 |
264 |
3 |
Times Now |
468 |
|
India Today Television |
219 |
4 |
CNN News18 |
302 |
|
NDTV 24 X 7 |
181 |
5 |
India Today TV |
211 |
|
*Weekly Impressions (in 000's) |
||||
|
**TG: India Urban 2+, BARC: All India(U+R) NCCS AB: Males 22+ Indiviuals |
||||
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