Bharti AXA hawks health, motor in new TVC

Bharti AXA General Insurance has unveiled a new campaign to promote two of its most sought after products: Health and Motor.

While the Health spot is based on the insight that most buyers of health insurance would love a simple hassle-free process for health insurance policies, the Motor ad promises the car insurance buyer a helping hand in their time of need anytime, anywhere.

“The objective of the campaign is to position our brand as being customer centric in a simple uncomplicated manner,” said Milind Chalisgaonkar, CEO, Bharti AXA General Insurance. “Unlike the category communication that stresses “protection”, safety net and families coming together, we have used animations to depict our fast, fair and friendly approach to meeting our customer needs.”

Watch the Motor TVC here:

The Motor TVC has an animated video that opens on a man driving his car in the city. It follows him as he leaves the city and sets into a more rural backdrop where his car hits a bump and turns turtle. Despite the setback he knows he need not panic and whistles for his Bharti AXA motor insurance service to come to his aid. Promptly a hand enters the scene with a tow truck to help him out of the situation. The idea is that no matter where you are, the company will come to your aid.

Created by Contract Advertising, the campaign will run nationally across major channels in prime time slots and also online websites until the middle of April 2009.