Better Photography has announced the launch of its Hindi title. Targetted at the Hindi speaking markets, the magazine is the first nationally circulated Hindi photography magazine in India.
Commenting on the launch of the magazine, K Madhavan Pillai, editor, Better Photography, said “With so much of emphasis placed on English media, I am absolutely thrilled that we are the first to launch a significant, nationally circulated monthly magazine on photography in Hindi. Photography is soon becoming an affordable hobby and art in India. It is an enjoyable, healthy and environment friendly art, which does not differentiate between age and class. With so many issues, socio‐economic or otherwise, photography is the one language that breaks the barriers of the spoken or written word. It helps people ‘see’ the truth for what it is. I am very optimistic about the new Better Photography Hindi. With Hindi speaking audiences numbering more than the populations of many other countries and with smaller cities and towns fast becoming the primary growth drivers in consumer technologies, I believe that Better Photography Hindi will eventually go on to have more subscribers than our English edition.”
Sandeep Khosla, chief executive officer, publishing, Infomedia 18, said, “The decision to launch the Hindi magazine has been based both on a constant feedback from across North India. Better Photography Hindi will be priced at Rs.60 and will reach out to a huge market, especially in the northern and central belt of the country. The reader profile will be similar in both English and Hindi versions, except for the fact that people are more comfortable with Hindi as a language in large parts of the country. The content will not just be a translation of our English edition. It will have unique content and will focus on techniques, buying advice and tests, tips & tricks, interviews from all over the world and the very latest news.”
Speaking about the promotional plans of the magazine, Khosla said,“The group has plans to promote the new magazine across Network18 medium including television channels (IBN7, CNBC Awaaz, CNBC TV18, CNN IBN, Lokmat, Colors, MTV, History TV18), websites (Web 18), magazines (Infomedia 18) and also other Hindi newspapers, outdoors, radio and point‐of‐purchase promotions in major Hindi speaking cities such as Lucknow, Jammu, Chandigarh, Kanpur, Delhi among others.”
On the initiative, Harish Tyagi, chief photographer, Indian Subcontinent, European Pressphoto Agency, said, “I am glad to know about the initiative from Better Photography. As a regular reader of Better Photography in English, reading the same magazine in Hindi will make more sense to me as the Hindi edition is going to be entirely different and not just the translation of the English magazine. I am sure it will be nice to read photography tips and comments in one of our own Hindi language from the best Indian photography magazine,” he said.
Starting from the December 2011 issue, Better Photography hindi will be available in the beginning of every month on the newsstands. As an introductory offer, the December, January and February issues will also carry separate hindi pocket guides on people photography, wedding photography and nature photography.