Campaign India Team
Apr 07, 2014

BCCC issues two advisories to channels

Portrayal of persons with disabilities; depiction and use of national flag, emblem, anthem, map in focus

BCCC issues two advisories to channels
The Broadcasting Content Complaints Council (BCCC), the self-regulatory body of Indian Broadcasting Foundation (IBF) for non-newsgeneral entertainment channels, has issued two advisories. One of them relates to portrayal of persons with disabilities, while theother is on depiction and use of national flag, emblem and anthem and map of India for the benefit of television channels.

"The Council has dwelt upon portrayals of persons with disabilities in TV programmes, which sometimes, leads to a caricature. The Council feels that adequate protection is necessary to avoid content which may be distasteful, harmful and offensive to persons with disabilities. The Council believes that humour should not be created through any undesirable depiction of persons with disabilities and no derisive and disparaging reference should be made to their disability," informed an official statement.

Having received complaints regarding portrayal and depiction of persons with disabilities in TV programmes, BCCC has advised all IBF member channels to exercise caution and be sensitive in the portrayal of persons with disabilities, to be conscious of their dignity, and to adopt a mature and responsible tone. At the same time, the council has also advised channels to look at the inclusion and mainstreaming of persons with disabilities in TV programmes.

Following complaints regarding alleged misuse of national flag, national emblem, national anthem and wrong depiction of map of India, the BCCC urged refrain. Quoting The Prevention of Insults to National Honour Act, 1971, and the Prevention of Insults to National Honour (Amendment) Act, 2005, that lays down guidelines for the usage, depiction and portrayal of national flag, national emblem and national anthem, the issued advisory lists, "If any depiction/usage of the above becomes necessary as part of a programme’s storyline, the channel should take necessary precautions so as to abide by the law of the land."

 

Source:
Campaign India

Related Articles

Just Published

8 hours ago

Cannes Lions 2025: Explore the campaigns that ...

Watch the campaigns that won Silver Lions for India at the 72nd Cannes Lions Festival of Creativity, 2025.

8 hours ago

Dentsu discloses, CCI investigates: India’s adland ...

Despite the attention surrounding the investigation, some remain sceptical about whether it will result in lasting change.

9 hours ago

WPP expands its partnership with Vercel

The network's teams will gain access to Vercel's AI software development kits and v0 tools to boost campaign crafting speed by using code libraries and AI.

10 hours ago

AI’s not replacing creatives: It’s making them ...

From solo creators and AI-born brands to code-fuelled B2B marketing, Social Panga co-founder believes the next 12 months will test just how ‘creative’ artificial intelligence can really get.