BC Webwise, after working on online movie marketing for quite some time, has now finally announced a movie marketing division. The company already has clients like Yash Raj Films, Red Chillies Entertainment and Pritish Nandy Communications (PNC). The division is led by Jaya Bhatia, senior VP account planning and servicing and Neha Parekh, senior creative architect.
The agency has already worked on digital promotions of movies like Billoo Barber, Tashan, Roadside Romeo (see picture) before this announcement. Explaining the need for announcing this division now, Chaya Brian Carvalho, MD, BC Webwise said, “The web is a key source for movie lovers and fans to get info on forthcoming releases, past movies, star info, connecting with stars etc. We have seen the movies business increasingly getting inclined towards exploiting the digital media more effectively. It seems the right time to launch a division that is focused on this industry.”
The agency says they are currently in talks with PNC on a couple of new releases and is also working on the corporate website of Mahindra Group’s movie division, Mumbai Mantra
Commenting on the other initiatives that one can look forward to, in digital movie marketing, Parekh said, “We can look forward to more interactive engagements through video, applications like widgets. But, clearly, we devise ideas and applications as per project.”
Added Carvalho, “Social media marketing, the way advertising creatives will be churned out, interactivity, applications, use of broadcast creatives, are some of the areas where we can see exciting stuff happening in the future.”