Campaign India Team
Dec 23, 2019

BBH wins Taco Bell's creative mandate

The account was won following a multi-agency pitch

BBH will lead communications across advertising, branded content, digital and social.
BBH will lead communications across advertising, branded content, digital and social.
Mexican quick-service restaurant chain, Taco Bell, has announced the appointment of BBH India as its lead creative agency. The account was won following a multi-agency pitch.  
 
BBH will lead communications across advertising, branded content, digital and social.  
 
Tushar Mehta, marketing lead, Burman Hospitality (Taco Bell’s master franchisee in India), said, “We are excited to have BBH on board as Taco Bell’s new creative partner on record. BBH is well-known for the innovative and out-of-the-box thinking that they bring to the table. We are currently working together to build an integrated campaign for the launch of our new offering – the Wild and Mild Naked Chicken Taco. We look forward to working with BBH on culturally-relevant and trend-setting creative campaigns in the future."
 
Arvind Krishnan, MD, BBH India, added, “We're at our best when we are tasked with creating work that breaks into culture. Having the integrated mandate on Taco Bell will allow us to express ourselves across every consumer touchpoint and presents us with a great opportunity.  We are looking forward to this partnership.”
Source:
Campaign India

Related Articles

Just Published

9 hours ago

WPP issues shock profit warning as revenues now set ...

Share price dives on unscheduled trading update.

10 hours ago

Green isn’t a colour — it’s a claim you prove

As eco-fatigue sets in, brands faking green credentials risk losing more than trust — they risk losing the plot entirely.

15 hours ago

Scroll less, sniff out the truth first

Bark Out Loud’s new campaign warns pet parents: don’t swap science for social hearsay when it comes to pet care.

15 hours ago

Influence, interrupted: How India’s creator economy ...

From content to commerce, influencer marketing in India is maturing into a data-led, tech-sustained, outcome-driven growth engine.