Campaign India Team
Dec 23, 2019

BBH wins Taco Bell's creative mandate

The account was won following a multi-agency pitch

BBH will lead communications across advertising, branded content, digital and social.
BBH will lead communications across advertising, branded content, digital and social.
Mexican quick-service restaurant chain, Taco Bell, has announced the appointment of BBH India as its lead creative agency. The account was won following a multi-agency pitch.  
 
BBH will lead communications across advertising, branded content, digital and social.  
 
Tushar Mehta, marketing lead, Burman Hospitality (Taco Bell’s master franchisee in India), said, “We are excited to have BBH on board as Taco Bell’s new creative partner on record. BBH is well-known for the innovative and out-of-the-box thinking that they bring to the table. We are currently working together to build an integrated campaign for the launch of our new offering – the Wild and Mild Naked Chicken Taco. We look forward to working with BBH on culturally-relevant and trend-setting creative campaigns in the future."
 
Arvind Krishnan, MD, BBH India, added, “We're at our best when we are tasked with creating work that breaks into culture. Having the integrated mandate on Taco Bell will allow us to express ourselves across every consumer touchpoint and presents us with a great opportunity.  We are looking forward to this partnership.”
Source:
Campaign India

Related Articles

Just Published

4 hours ago

Adgcraft’s new AI vertical bets on India’s ...

As India doubles down on AI, Adgcraft positions itself to shape the narrative for the country’s tech-first future.

5 hours ago

Good Morning Films wins big at CIFCA 2025

Campaign India’s Film Crest Awards spotlight standout work in ad and corporate films, judged for craft, execution, and storytelling.

11 hours ago

Where are India’s women at the global table?

Despite talent and tenacity, Women Inspiring Network’s founder rues that Indian women remain underrepresented on global stages like Cannes and Davos. Networks, not just skills, are the missing link.

1 day ago

Amazon’s Beautyverse blends content, commerce and ...

With creators, AI tools and Prime Day synergy, the ecommerce platform is crafting a conversion-first beauty playbook for India’s digital-first consumers.