BBH wins Taco Bell's creative mandate

Mexican quick-service restaurant chain, Taco Bell, has announced the appointment of BBH India as its lead creative agency. The account was won following a multi-agency pitch.  

 

BBH will lead communications across advertising, branded content, digital and social.  

 

Tushar Mehta, marketing lead, Burman Hospitality (Taco Bell’s master franchisee in India), said, “We are excited to have BBH on board as Taco Bell’s new creative partner on record. BBH is well-known for the innovative and out-of-the-box thinking that they bring to the table. We are currently working together to build an integrated campaign for the launch of our new offering – the Wild and Mild Naked Chicken Taco. We look forward to working with BBH on culturally-relevant and trend-setting creative campaigns in the future."

 

Arvind Krishnan, MD, BBH India, added, “We're at our best when we are tasked with creating work that breaks into culture. Having the integrated mandate on Taco Bell will allow us to express ourselves across every consumer touchpoint and presents us with a great opportunity.  We are looking forward to this partnership.”