Arvind Krishnan, former MD, BBH India, and Prajato Guha Thakurta, former national creative director, Leo Burnett India, have rolled out an agency to help brands achieve success in a 'post-digital world'.
Called Manja, the agency was launched on the insight that 'with decision-making becoming multipolar, brand systems and marketing programs have a lot of catching up to do', according to a LinkedIn post.
Krishnan was brand partner at BBH India between 2009 and 2012, before moving to the agency's London office for a year. He was most recently managing director at BBH India.
Thakurta joined Leo Burnett in 2014. He has also worked with JWT, McCann and DDB Mudra.
Krishnan said, "We are building Manja on the belief that when good talent pays quality attention to problems, good outcomes happen. Manja is a great metaphor for what we intend to do. A string that can hold things together and at the same time, a string that cuts through.”