Campaign India Team
Nov 06, 2012

Bates India wins Integriti's creative duties

The account was won following a multi-agency pitch

Bates India wins Integriti's creative duties

Bates India has won the creative duties for Integriti, an apparel brand from the Kewal Kiran Clothing group. The account was won following a multi-agency pitch.

Commenting on the new win, Sanjay Thapar, group chief executive officer, Bates India, said "Our desire to build a great brand brought us together, we are excited and are looking forward to a long term association, taking the brand to greater heights".

Kewal Kiran Clothing has in its portfolio brands such as Killer, Lawman and Easies. Billed as a 'peppy and springy' brand, Integriti was launched in 2002 with a range for men, and was extended to women's wear in 2009 with Integriti Galz.

Source:
Campaign India

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