Bates CHI & Partners has won the creative mandate for Kelzai Volcanic Water, a part of Kelzai Secrets. The account was won following a multi-agency pitch.
Mit Karia, director, Kelzai Secrets, said, “It is India's first Volcanic water in the premium natural mineral water category. We are glad to partner with Bates in this task as they displayed their sharp creative thinking and a great enthusiasm for the brand.”
Asheesh Malhotra, president and head of office, Bates CHI Mumbai, commented, “It’s a recipe to brew a storm in the natural mineral water category. We are very excited to be part of Kelzai’s journey, right from its start.”
Sourabh Mishra, chief strategy officer, Bates CHI & Partners, noted, “The creative task is to make people relook at this category by bringing about a change in behaviour and not merely create brand awareness.”