Campaign India Team
Sep 09, 2015

Bates CHI & Partners bags creative mandate for Kelzai Volcanic Water

Account won following multi-agency pitch

Bates CHI & Partners bags creative mandate for Kelzai Volcanic Water
Bates CHI & Partners has won the creative mandate for Kelzai Volcanic Water, a part of Kelzai Secrets. The account was won following a multi-agency pitch. 
 
Mit Karia, director, Kelzai Secrets, said, “It is India's first Volcanic water in the premium natural mineral water category. We are glad to partner with Bates in this task as they displayed their sharp creative thinking and a great enthusiasm for the brand.” 
 
Asheesh Malhotra, president and head of office, Bates CHI Mumbai, commented, “It’s a recipe to brew a storm in the natural mineral water category. We are very excited to be part of Kelzai’s journey, right from its start.”
 
Sourabh Mishra, chief strategy officer, Bates CHI & Partners, noted, “The creative task is to make people relook at this category by bringing about a change in behaviour and not merely create brand awareness.”
 
Source:
Campaign India

Related Articles

Just Published

15 hours ago

ABP Network joins the creative bandwagon with ‘ABP ...

The content division will create pan-Indian stories for audiences globally

15 hours ago

Hindware showcases smart range of bathware with ...

Watch the film conceptualised by MagicCircle Communications

16 hours ago

P&G's Pampers gets fathers to share the parenting load

Watch the film conceptualised by Leo Burnett India here

19 hours ago

Unilever inclusivity plan to tackle living wage, ...

CEO Alan Jope said commitments to address social inequality "will make Unilever a better, stronger business", and pushed for "collective action" in addressing widening social divides