Bates 141 wins Monte Carlo

After a pitch involving nine agencies, Bates 141 has won the the entire Monte Carlo account, comprising the Monte carlo, Alpha and Canterbury brands.

Commenting on the pitch, Monica Oswal, executive director of Oswal Woollen Mills Ltd, said, "It was the overall 360-degree creative approach which the agency had presented that helped them to get shortlisted for brand Monte Carlo."

Sandeep Pathak, chief executive officer, Bates 141, said, "This is a great win for the Delhi office. Monte Carlo is an iconic brand in India." Vaasu Gavarasana, executive vice president and office head of Bates 141, Delhi, added, "We made a passionate pitch with ideas beyond 30 secs to win the pitch. We are also lucky to have the best team in Delhi with Sambit as ECD, Vijay Simha and Rajesh Gola as Creative Directors and Sailesh Wadhwha as Planning Director. We are proud of this win."