Account won post a multi-agency pitch
The campaign has been created by Bates 141, who've also worked on the launch communication for the new Monte Carlo womenswear brand Alpha
After a pitch involving nine agencies, Bates 141 has won the the entire Monte Carlo account, comprising the Monte carlo, Alpha and Canterbury brands.Commenting on the pitch, Monica Oswal, executive director of Oswal Woollen Mills Ltd, said, "It was the overall 360-degree creative approach which the agency had presented that helped them to get shortlisted for brand Monte Carlo."
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins