Baaash bags Pepsodent's digital mandate

Creativeland Asia Group's digital and social content division, Baaash Digital, has won the digital marketing and social media mandate for Pepsodent. The account was won following a multi-agency pitch.

 

Swati Sharma, senior brand manager, Pepsodent India, said, “We are delighted to have Baaash as our digital creative partner and look forward to doing some great work on the brand together.”

 

Ankush Sohoni, chief operating officer, Baaash Digital, said, “The oral care segment in India has witnessed significant disruption in the last couple of years. Being a highly lucrative and competitive market, it is imperative to stay ahead of the dynamic behaviours of the consumer and raise the bar on engagement. We are excited to partner with the Pepsodent team in India and look forward to creating some memorable campaigns for the brand.”