Ayan Banik joins Wunderman Thompson as SVP - strategy
Moves from Grey
Mar 29, 2022 04:43:00 AM | Article | Campaign India Team Share -
Wunderman Thompson Kolkata has announced the appointment of Ayan Banik as senior vice president - brand strategy.
He moves from Grey Delhi where he was heading planning for the Delhi office. This is his second stint with the agency.
Banik will report to Pinaki Bhattacharya, chief strategy officer, Wunderman Thompson India.
Vijay Jacob Parakkal, SVP and managing partner, Wunderman Thompson, Kolkata, said, “The WT Kolkata team has been on a roll with some very memorable award-winning work in the last few years. Our work from the Kolkata office won at the Effies, Spikes, D&AD, One Show, Kyoorius etc. Ayan’s rich Planning experience and infectious energy will really add more muscle to the team. I am really looking forward to partnering with Ayan and Arjun and doing some great work for our clients.”
Bhattacharya added, “Ayan is an exciting addition to the strategy team at Wunderman Thompson India. He comes with rich experience across categories and brands and is adept at solving brand problems. What makes it even more exciting for us is that he will be based out of our Kolkata office- an office that handles some of our most cherished brands and has great momentum going for it. I am looking forward to a very fruitful and impactful partnership with Ayan.”
Banik said, “It’s an absolute honour and a privilege to work with industry stalwarts like Pinaki Bhattacharya and Vijay Jacob Parakkal. Pinaki is one of the most respected names in the industry and Vijay has been brilliantly spear-heading Wunderman Thompson Kolkata, both in terms of business as well as awards. Kolkata is one of the fastest transforming cities. With consumerism about to explode, it’s a really exciting time to be in Kolkata and create newer milestones in the advertising and marketing landscape.”
In a career spanning 20 years, he has also worked with Ogilvy, Cheil, Saatchi & Saatchi and Bates.