Campaign India Team
May 03, 2012

Axe Deodorant ties up with Talenthouse for crowdsourcing initiative

The creative hunt is titled ‘Capture the Axe Effect’

Axe Deodorant ties up with Talenthouse for crowdsourcing initiative

Axe, the men’s deodorant brand, has partnered with Talenthouse India, for a creative hunt titled, ‘Capture the Axe Effect’. The hunt invites artists to bring alive the effects of using the new extra strong Axe, in a creative and unique manner by capturing videos and images. The core proposition of ‘The Axe Effect’, that is women getting attracted to men because of using the deodorant, must be adhered to.

This creative invite is open for film-makers, animation artists, videographers, photographers, graphic designers, illustrators and painters.

Arun Mehra, chief executive officer, Talenthouse India, said, “Crowdsourcing is not just a buzzword. It provides a multitude of ways to gather ideas, opinions and feedback. Brands that have opened up to crowdsourcing have gained a deeper understanding of their customers’ wants. This creative invite will enable Axe to effectively communicate with its users and also allow the users to actively participate in the creativity and strategising aspects for the brand.”

For participation and other details, log on to: (Video) (Photography)

Campaign India

Related Articles

Just Published

7 hours ago

Weekend Watch: Nike celebrates Liverpool’s ‘winning ...

'Tell us never' campaign introduces world to 'Republic of Liverpool'.

7 hours ago

Haymarket SAC forays into Hindi language segment ...

The channel will look to provide accessible, user-friendly information on vehicle purchases

7 hours ago

Wikimedia Foundation clarifies why its running a ...

Through banners on the English Wikipedia site in India, the foundation is asking readers to consider contributing with a donation.

8 hours ago

DDB Mudra Group bags MMTC-PAMP's integrated mandate

Digital and creative to be handled by 22feet Tribal Worldwide, media planning by OMD MudraMax and PR by FleishmanHillard