The creative hunt is titled ‘Capture the Axe Effect’
The Ministry of Information & Broadcasting (I&B) has found the latest Axe commercial, 'Axe Dark Temptation Deodorant' to be "indecent, vulgar and repulsive". The Ministry has requested the Indian Broadcasting Foundation (IBF) to advise its member channels not to telecast the this commercial or any such ad with "indecent, vulgar or suggestive theme (s) to avoid any punitive action in future", according to an official release issued by Press Information Bureau.
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