The Government of India's National Institution for Transforming India (NITI Aayog) has assigned its digital duties to Avian Media. The agency won the account post a multi-agency pitch and will handle digital amplification, social media management and website development.
Nitin Mantri, CEO, Avian Media, said, “We are honoured that a prestigious institution like NITI Aayog has chosen us as their digital partner. We have immense admiration for the work NITI Aayog has been doing to achieve sustainable development goals and foster cooperative federalism. Through our digital work, we would like to support NITI Aayog’s dream of building a new India.”
Palin Ningthoujam, head of EXPD, the digital and content marketing practice of Avian Media, said, “NITI Aayog is a forward-looking organisation, fast-paced and is involved in an extensive number of areas and initiatives.Our aim is to make NITI Aayog one of India’s most-engaged government departments through meaningful and sustained dialogue around key issues. We will deploy latest digital know-how, tools, and formats to achieve this.”