NITI Aayog creates awareness about the 'new normal'

Watch the film conceptualised by McCann Worldgroup India

Jul 02, 2020 09:55:00 AM | Video | Campaign India Team

NITI Aayog (The National Institution for Transforming India) has rolled out a campaign that looks to educate people about the 'new normal'.
 
Part of the campaign is a film conceptualised by McCann Worldgroup India. The film consists of children spreading the importance of wearing a mask to curb the spread of coronavirus. In the form of a jingle the children say 'mask nahi toh tokenge' (if you're not wearing a mask you'll be reprimanded).
 
The film is a part of a campaign titled 'the new normal'. It also consists of a website which raises awareness.