Campaign India Team
Jul 02, 2020

NITI Aayog creates awareness about the 'new normal'

Watch the film conceptualised by McCann Worldgroup India

NITI Aayog (The National Institution for Transforming India) has rolled out a campaign that looks to educate people about the 'new normal'.
Part of the campaign is a film conceptualised by McCann Worldgroup India. The film consists of children spreading the importance of wearing a mask to curb the spread of coronavirus. In the form of a jingle the children say 'mask nahi toh tokenge' (if you're not wearing a mask you'll be reprimanded).
The film is a part of a campaign titled 'the new normal'. It also consists of a website which raises awareness.
Campaign India