Asia’s Top 1000 Brands, the most comprehensive ranking of consumer brands in the region is coming soon. Campaign Asia Pacific will release this annual must-see survey on June 12th.
Marketers and consumers alike will want to know who else shares a similar affinity with ‘their’ brands in markets across Asia and who does not. Samsung’s recent dominance as Asia’s top brand in recent years past will be closely watched this year after its reputation was hit by exploding products and a political scandal in Korea that snared its top leadership.
On release, we'll highlight the standout stories from this year’s survey, the biggest winners and losers, the shifts in Asia’s largest consumer markets and we’ll shine the spotlight on new challengers that are rivaling established brands. We’ve also included new categories this year as products and services evolve.
We now know what brands Asians value when it comes to sports leagues, online payments, wearable technologies and smart home networks. The brand battlefield, of course, is constantly changing as digital media provides new ways for brands and consumers to interact with one another, for good or for ill.
Brands have never had so much consumer information before, nor have consumers ever had so much brand information available. As a consequence, consumers are demanding more yet are increasingly less likely to stick with one brand. We’re paying special attention to the question of brand loyalty this year.
We asked consumers across Asia to tell us what factors keep them coming back to their favourite brands.
Consumer priorities often differ by market and we’ll break down those results for you. As some brands take great pains to refine how customers interact with them, we’ll take a closer look at how user experience is becoming an important factor.
We also highlight those brands providing superior product design. And if all this isn’t enough, will continue our Battle of the Brands comparisons and in-depth local analysis of rankings with new consumer market snapshots.
(This announcement first appeared in Campaign Asia-Pacific)