Opinion
Campaign India Team
Jul 06, 2010

Anant’s blog: More on Peoplemeter

In this morning’s post ('Of the Bandh and the Peoplemeter'), I’ve obviously failed miserably in articulating my thoughts – hence the need for another one.I have no issues with the methodology of the research or the quality of work that TAM churns out.I do have issues with the industry being unable to fund more meters.

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