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From the time we first saw the internet in India, I’ve been obsessive about it. I watched the Rediff.com launch closely, I got excited about Sharekhan.com, about Indya.com, about the launches of Hungama.com and others of the ilk.I got myself a Yahoo.com id, [email protected], an id I use till today. I started a blog when blogging was the rage, on, naturally, Blogspot. I’ve since stopped blogging there as I blog here.When Campaign India launched, I wanted to know more and more about digital – and disseminate more and more.
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With ad spend set to explode in the sector, the payments brand launched its media network this week.
The network was launched with Breakr, a creator agency platform attempting to combat creator economy payment barriers.
The global campaign was created by Zulu Alpha Kilo’s New York and Toronto offices.
The next edge in marketing isn’t louder storytelling; it’s better listening.