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It's been an extraordinary ten years in media in India. When one lives it every day, the changes don't seem extraordinary – but they are.Imagine if Rip Van Winkle (pictured above) was an Indian media professional who had gone to sleep at the end of 1999, only to wake up on January 1, 2010.He’d go nuts.
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Saatchi & Saatchi took on AMV BBDO and Havas at the final stage.
WPP Media was the incumbent on the account.
In the noise of the country’s booming live entertainment market, experiential utility, not visibility, has become the differentiator.
Unlike traditional advertising, the agency's officials explain why commerce media offers deterministic shopping data and full-funnel visibility. But measurement remains a challenge.