Amway India has announced the elevation of Ajay Khanna as chief marketing officer. Khanna replaces Sundip Shah who is moving on to an entrepreneurial journey.
Khanna will continue to be based in Amway India’s headquarters in Gurugram and will report to Anshu Budhraja, CEO, Amway India.
Budhraja said, “We are delighted to name Ajay Khanna as the new head of the marketing function. Ajay with his deep understanding of India’s dynamic marketing environment as well as the direct selling industry, has immensely contributed to the remarkable success of our nutrition and consumer durables categories. I am confident that his vision and experience will help propel Amway to even greater heights in India. I would also like to thank Sundip Shah for his commitment and leadership over the last six years and wish him good luck in his entrepreneurial journey.”
Khanna added, “It’s a great honour to be entrusted with the responsibility of leading Amway India’s marketing function. India is a top priority market for Amway globally and I am excited to take on the reins of marketing in this crucial phase. The evolving market dynamics, along with our differentiated sales channel, makes it an opportune time to introduce innovations for business growth. I look forward to further building the growth momentum created by my predecessor Sundip Shah and taking the business to greater heights.”
Khanna has been with Amway since 1998.