Campaign India Team
Nov 27, 2021

Amway India cycles good deeds with the help of Nutrilite

Watch the film conceptualised by L&K Saatchi & Saatchi here

Amway India has launched a campaign titled 'Goodness Inside' to tell the story of how people can use their inner goodness to help others lead better lives. Conceptualised by L&K Saatchi & Saatchi, the film aims to throw light on the Amway India’s entry into the Chyawanprash market, under its brand Nutrilite.
 
It follows the story of a small business owner who is skeptical about home delivery and hence has to forego a lot of orders. When his grandson understands his reasons, he, along with his young friends ride around their cycles and help support his business, by delivering essentials to people within their neighbourhood.
 
Rohit Malkani, joint national creative director, Law & Kenneth Saatchi & Saatchi, said, “We have always collaborated with Amway to create powerful human stories for their products. This time around it was Chyawanprash- a product filled with natural goodness and immunity benefits. It couldn’t have happened at a more opportune time, with the world reeling from a pandemic. The two films we created were shot in Cochin under strict Covid guidelines and tell heart-warming stories of two elderly people who face the brunt of the pandemic but are ‘rescued’ by the innocence, innovation and goodness of children.”
 
Source:
Campaign India

Related Articles

Just Published

20 hours ago

M.AD School of Ideas plays its card with the launch ...

The cards were conceptualised by Miami Ad School and Innocean Berlin

1 day ago

Anish Varghese moves to Liqvd Asia as CCO

Last full-time stint was with Isobar

1 day ago

This is almost the best time to put out our brand ...

The head of global brand, explains the strategy behind the much-talked-about recent three-film campaign, why Oyo is advertising even when Covid-19 cases are rising, and more…

1 day ago

OMD MudraMax launches AI-backed media buying tool

Bingo aims to help marketers achieve brand and sales goals by identifying platforms and optimising media spends in a transparent and open manner without human intervention