Campaign India Team
Nov 27, 2021

Amway India cycles good deeds with the help of Nutrilite

Watch the film conceptualised by L&K Saatchi & Saatchi here

Amway India has launched a campaign titled 'Goodness Inside' to tell the story of how people can use their inner goodness to help others lead better lives. Conceptualised by L&K Saatchi & Saatchi, the film aims to throw light on the Amway India’s entry into the Chyawanprash market, under its brand Nutrilite.
 
It follows the story of a small business owner who is skeptical about home delivery and hence has to forego a lot of orders. When his grandson understands his reasons, he, along with his young friends ride around their cycles and help support his business, by delivering essentials to people within their neighbourhood.
 
Rohit Malkani, joint national creative director, Law & Kenneth Saatchi & Saatchi, said, “We have always collaborated with Amway to create powerful human stories for their products. This time around it was Chyawanprash- a product filled with natural goodness and immunity benefits. It couldn’t have happened at a more opportune time, with the world reeling from a pandemic. The two films we created were shot in Cochin under strict Covid guidelines and tell heart-warming stories of two elderly people who face the brunt of the pandemic but are ‘rescued’ by the innocence, innovation and goodness of children.”
 
Source:
Campaign India

Related Articles

Just Published

2 days ago

No internet, no problem: AI dials up Bharat

Centerfruit’s tongue-twisting Voice AI campaign proves rural India doesn’t need screens to engage—just smart tech with local soul.

2 days ago

Magna forecasts a 7.7% increase in India’s adex for ...

With no elections or cricket highs, India’s INR 1371 billion adex proves that digital muscle, data depth, and media shifts are driving real momentum.

2 days ago

WPP global comms boss Chris Wade steps down

Former Ogilvy UK CEO Michael Frohlich will replace Wade, who leaves the holding company after 13 years.

2 days ago

Cookies crumble, privacy prevails: Marketing’s new ...

The era of lazy personalisation is over. Epsilon senior vice president for analytics believes that marketers must now trade third-party tracking for first-party trust, clean data, and cultural transparency—or risk fading into irrelevance.