Amogh Dusad has been appointed programming head of Pix. In his new role, he will be responsible for all aspects of programming strategy, planning and scheduling. He will also assist with acquisitions; liaise with other departments including ad sales, distribution and marketing.
Prior to this, Dusad was the director of strategic planning and research for Imagine TV. He started his career as an associate director in TAM Media Research Pvt Ltd, and has also worked at Sahara One Media, where he was the senior manager of business strategy.
According to Pix, “His key strengths are that he is analytical, and strongly inclined to use data and research. He has an extremely competitive approach to programming and strategy. Amogh is extremely good with numbers owing to his experience in TAM.”