Amit Sarkar, ex-COO of Kinetic, has launched Nomad, a 'full service' agency which will focus on Out of Home.
Nomad will offer platforms such as mobile, digital, data, content and creative consultancy. Activation, retail, cinema and sports are other focus areas for the future, informed Sarkar through a statement.
Sarkar had announced his departure from Kinetic in September 2015.
He said, “Kinetic was a great experience, a fiercely challenging but satisfactory tenure and am happy to have driven many positive changes in India, for the global player…. its time to run an independent venture from here on. At Nomad, we have a bunch of knowledge hungry people who are willing to venture to the far lands of media, data, technology and convergence to get the best for our clients and business associates. Here the major investment is on people and we deliberated a lot and arrived at the name Nomad."
He added, "Programmatic buying in the digital OOH space, creative advisory and content development specific to OOH and embracing ‘technology’ at the centre of innovation, is the mantra for us. The strength of Nomad comes from the skill pool brought in by individuals with extensive work in full service media agencies, OOH, digital services and also technology boutiques. We have got our financials and business plan right in place and will operate with an office network across key metros, to start with."
In a career spanning 18 years, Sarkar has also worked with The Daily (morning tabloid) Mumbai, Sahara India Television, Madison Out Of Home, Posterscope, Clear Channel and Portland Outdoor.
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