This year, the awards have been extended to include a full-day seminar and workshop programme, as well as an exhibition of shortlisted entry case studies. The day will conclude with a cocktail party at the end of the conference programme, followed by the awards ceremony.
“The Asian Marketing Effectiveness & Strategy Awards and Conference 2015
is set to be even bigger than before, and without doubt the must-attend event for the Asia-Pacific marketing communications industry," said Andrea Hayes, festival director. "The event offers an unrivalled opportunity for delegates to hear the ‘big thinkers’ in the industry, and aims to ignite discussions on how brands, agencies and content partners can collaborate to maximise marketing dollars, engage consumers and grow brands and businesses.”
• Delegate registration Opens: 3 February
• Entries deadline: 6 March
• Delegate early-bird deadline: 30 March
• Awards and conference: 3 June
Delegates registering by 30 March can take advantage of the early-bird price of S$650 (US$520), after which the rate will revert to S$750.
The registration includes full access to all conference sessions and workshops, the cocktail party and the awards ceremony.
Entries have already opened for the awards in five sections celebrating Effectiveness, Media Strategy, Digital Strategy, Data and Analytics and a newly added section for e-Commerce.
(The Asian Marketing Effectiveness and Strategy Awards is a collaboration between Lions Festivals and Haymarket, publishers of Campaign India.)
(This article first appeared on campaignasia.com)