Campaign India Team
Jul 28, 2009

aMap partners Eurodata to provide international TV ratings

aMap has partnered Eurodata to provide international TV ratings in India as well as to disseminate Indian TV ratings globally. Eurodata TV Worldwide is an international organization that provides viewership data of 2000 channels spanning about 80 territories. Eurodata TV Worldwide releases ‘One Television Year in the World’ -- a handbook on TV audience measurement data across the world. aMap was chosen as the supplier of TV ratings in this publication.

aMap partners Eurodata to provide international TV ratings
aMap has partnered Eurodata to provide international TV ratings in India as well as to disseminate Indian TV ratings globally. Eurodata TV Worldwide is an international organization that provides viewership data of 2000 channels spanning about 80 territories.

Eurodata TV Worldwide releases ‘One Television Year in the World’ -- a handbook on TV audience measurement data across the world. aMap was chosen as the supplier of TV ratings in this publication.

Said Joseph Eapen, CEO, aMap Digital, “This move will give advertisers and broadcasters in India their first ever preview of the TV program performance around the world, an opportunity to study successful formats the world over and therefore to identify successful opportunities in India. Through this association, launch / subsequent ratings, life span of a program, audience profile, and audience decay are some aspects of programs from around the world will be available for analysis through aMap. This privilege symbolizes global acceptance of the power of aMap’s overnight audience measurement system.”

 

Source:
Campaign India

Related Articles

Just Published

1 day ago

Deepika Padukone grooves to 'Auva Auva' for Levi's, ...

Watch the film conceptualised by Spring Marketing Capital here

1 day ago

Sony Music appoints Sangeetha Aiyer as director of ...

Moves from NBCUniversal India where she was head of marketing

1 day ago

New Government guidelines to hold social media and ...

It involves a three-tier regulation mechanism that requires OTT platforms and YouTube to self-classify their content into five categories based on age suitability

1 day ago

Narendra Modi, Virat Kohli and Rahul Gandhi lead ...

Social media analytics firm Twitteet released its analytics for January 2021