Ajay Chandwani and Winnifred Knight to co-chair DMAi Mumbai convention

The Direct Marketing Association: India (DMAi), the forum for integrated direct marketing, has announced the appointment of co-chairpersons for its first global convention in Mumbai in August. Ajay Chandwani, director, Percept Limited, and Winnifred Knight, member, Global Advisory Board, DMA US, will be co-chairpersons.

Their role will encompass selection of content and speakers, overseeing strategic goals of DMAi, networking with industry thought leaders and promoting the convention.

Commenting on the selection, Sanjiv Swarup, founder director, DMAi, said, “We are very proud to have both Ajay and Winnifred as co-chairpersons of the convention, and are certain that they will bring a plethora of acclaim and stewardship to this entire event. Both are very well respected in their industries and bring an ocean of expertise, knowledge and revolutionary thinking to their ideas and execution. We are certain that the convention will reach renewed heights with their guidance and leadership.”

On the job on hand, Chandwani said, “Our role will be to bring to life the knowledge and experience of top notch Indian and global speakers, who have a huge standing in their markets. These thought leaders will share their valuable insights and experience of brands handled by them."

Our key objective, he said, would be to make direct marketing the 'next big thing that everyone is talking about'.

"My familiarity with the awards process will help in working with the maiden DMAi Awards event which will require the support of direct marketing specialists, clients who use direct marketing, ad agencies and media companies. The biggest challenge will lie in garnering sponsor and delegate support for the convention,” he added.

On her selection as co-chairman of the convention, Knight said, “As a knowledge junkie and passionate traveler, 'Incredible India' has been on my bucket list for many years, and this opportunity to be in the midst of business and pleasure is a dream come true. Needless to say the DMAi team has made it easy to like and respect them for their professionalism and warmth."

The convention to be hosted by DMAi at the Renaissance Convention Center in Powai from 1 to 4 August.