Airtel DTH pushes picture clarity in new TVC

Airtel has rolled out a new campaign to push the ‘picture clarity’ proposition of its DTH service.“One of the main reasons for adoption of DTH as a technology and as a category has been due to its better picture quality, which elevates the TV viewing experience,” said Samrat Basu, associate VP and client services director, JWT Delhi. “The latest campaign aims to own the proposition of picture clarity enabled by Airtel digital TV’s superior technology of MPEG 4 DVB S2.”