Campaign India Team
Aug 25, 2009

Airtel DTH pushes picture clarity in new TVC

Airtel has rolled out a new campaign to push the ‘picture clarity’ proposition of its DTH service.“One of the main reasons for adoption of DTH as a technology and as a category has been due to its better picture quality, which elevates the TV viewing experience,” said Samrat Basu, associate VP and client services director, JWT Delhi. “The latest campaign aims to own the proposition of picture clarity enabled by Airtel digital TV’s superior technology of MPEG 4 DVB S2.”

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

2 hours ago

The new Omnicom, post IPG acquisition: The end of ...

SOUNDING BOARD: From mourning the loss of legacy brands to asking tough questions, industry leaders reflect on the biggest news this week.

1 day ago

Tata Tea Agni uses AI storytelling to elevate rural ...

The AI-led rural activation in Uttar Pradesh enables homemakers to feature in personalised video stories celebrating their everyday ‘Josh’.

2 days ago

Pexpo aligns with Ranveer Singh film ‘Dhurandhar’ ...

The collaboration connects Pexpo’s focus on sustainable steel bottle manufacturing with the film’s narrative of strength, discipline and conscious choices.

2 days ago

Spotify Wrapped taps fan banter to fuel its campaign

Emraan Hashmi and Raghav Juyal anchor the annual campaign as India’s data-led, creator-heavy listening habits take centre stage.