Noel D'souza
Jun 29, 2022

Aim to build a brand voice of news and not noise: Smriti Mehra

The CEO of business news, Network18, media and investments, shares insights on the effects of news ratings on the channel, its marketing strategy and more...

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Related Articles

Just Published

22 minutes ago

Beyond the hype: Why most AI projects fail and how ...

AI’s promise in advertising is clear. But with a high failure rate, agencies must move beyond experimentation to strategic integration of AI and human creativity to avoid wasted resources.

46 minutes ago

‘You had the entire rainbow’: Pantone’s ‘Cloud ...

Pantone has selected a shade of white for its Colour of the Year for the first time since the programme launched in 1999.

20 hours ago

Why LLMs should be “decolonised”

LLMs today need to speak a variety of languages, not just English with an accent.

21 hours ago

Following Omnicom’s acquisition of IPG, the Omnicom ...

Employees are still looking for clarity around new policies regarding return-to-office, severance and more.