Starting in 2016, Havas Worldwide India was looking at a three-year strategy of attempting to be a new-age, digital-at-its-heart brand builder. In 2017, 30 per cent of its overall revenue came from digital. This was at 7 per cent in 2016. Digital focused talent was at 33 per cent (up from 20 per cent in 2016). The total revenue for Havas increased by 15 per cent last year.
Agency Report Card 2017Havas Worldwide India |
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2017:
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Country head(s): Nirmalya Sen, CEO; Nima Namchu, CCO; Sandeep Gupta, CFO |
Ownership: A subsidiary of the Havas Group |
Havas Design was launched in October 2017 with an announcement of retail design mandates for Aristocrat and Maxxis Tyres. Also launched last year was a production unit under Havas Digital Matrix. The agency produced online videos for GSK.
In terms of account wins, it benefitted from a digital global pitch won for GSK’s horlicks, Eno, Crocin and Otrovin among others. Other digital wins included Bharati Axa.
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Havas WW
As a part of The Havas ‘Together’ strategy, integration of all specializations and functions of the Havas Group under one roof in the form of a Havas Village. 2017 saw the launch of the new Havas Village in Gurgaon.
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Sanghamitra Chakraborty joined the agency’s Gurugram office as SVP and business head. A
Awards came in the form of a Silver at the WARC Prize for Asian Strategy, a Bronze at Spikes Asia and two Silvers in the Abbys.
Team Havas (Shilpa Chaudhary and Ayushi Rastogi) also won the inaugural award at Goafest to mitigate gender violence.
