Affinity acquires Opinary

Affinity has announced the acquisition of Opinary, a consumer engagement media tech company in Berlin. 

The deal was finalised on 18 July and was fully funded through a mix of equity and cash. 

The acquisition will add advertising solutions for Affinity’s existing advertisers and curate new monetisation through audience enrichment products for its publishers, across US, UK, EU, India and Asia. 

The acquisition aims to strengthen Affinity’s market presence in the EU through Opinary’s network of brands and publishers.

Opinary’s leadership team of Cornelius Frey, Pia Frey, Lothar Krause and Torben Brodt, and a team of 26 in Germany will join Affinity’s team of 400 across India, US, UK, Indonesia, China, Malaysia and Brazil, taking the overall team strength to 430.

Lucas Roh, co-founder and chairman, Affinity Global, said, “We found the right DNA match with Opinary in terms of product, vision and team. This first acquisition is an exciting milestone for us, underscoring our commitment to driving smart and industry-leading solutions, and delivering exceptional value to our clients across the globe.” 

Cornelius Frey, CEO, Opinary, said, “This collaboration strengthens our position in Europe and sets the stage for further growth and success internationally. We couldn't be more excited about the opportunity to expand Opinary globally and enhance our portfolio in Europe through Affinity's exceptionally smart suite of offerings.”